This Black Friday event is set to be bigger than ever, as big-name brands are already slashing their prices in early bird sales.
While originally Black Friday was a flash sale that took place on the day after Thanksgiving in America, it quickly evolved to run through to the following Monday, also known as Cyber Monday, which was the online only day.
It’s since grown even more recently too, as many brands now hold pre-sales during the week leading up to 27 November (and some even before that), with early bird discounts.
Amazon has already set a new precedent this year, launching its sale a whole month before the big day. Read our guide for the best early Amazon deals to shop now.
As coronavirus continues, this year’s sale will move online, so you’ll only have virtual queues to contend with, rather than standing in the cold outside a physical store.
Whether you’re on the hunt for new loungewear, a warm winter coat or chunky black boots that will last you years, fashion often sees some of the biggest discounts, with retailers including Asos, Missoma, and Oliver Bonas expected to participate again this year. Below we’ve listed the early-bird deals to shop now and beat the rush.
Throughout the long weekend of sales and during the weeks leading up to the event, we’ll be bringing you the best deals to help you bag a bargain on everything from outerwear to underwear and everything in between, so ticking off your shopping list will be a breeze.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best early Black Friday fashion deals
Missoma Lucy Williams gold chunky entwine hoop earrings: Was £110, now £82.50, Missoma
It’s unlikely that you’ve seen anyone in the fashion pack unadorned with an item from Missoma’s expansive jewellery collection. As a brand it rules the roost when it comes to affordable and wearable pieces, and it’s a firm favourite here at IndyBest, so we’re glad its annual sale is here.
Go big and bold with this pair of gold plated hoops that have the power to transform any outfit. Upgrade your ear stack further and pair with the gold mini tunnel hoop earrings (was £85, now £63.75) or the gold pave huggies (was £70, now £52.50). With a whopping 25 per cent off sitewide, now’s the chance to invest in your favourite pieces.
Dalby leather biker jacket: Was £298, now £208.60, All Saints
All Saints’ Black Friday deals have just launched, with 30 per cent off everything. We’d recommend investing in one of its coveted leather jackets while they are discounted, and this one topped our review of the best leather jackets for autumn.
Our reviewer found it to be super soft. It's fully lined, which kept them warm during a downpour, and has deep enough pockets to fit an iPhone 11, AirPods and a face covering, so you can forgo a handbag.
Barbour International lineout long quilted coat: Was £239, now £191.20, John Lewis & Partners
Wrap up warm this winter with this Barbour coat, while the brand currently has 20 per cent off at John Lewis. The long length will keep you covered and the belt will clinch you in the waist and leave you looking fabulous. It’s adjustable too, so you can change up your silhouette however you feel comfortable.
Lululemon align pant: Was £88, now £64, Lululemon
Update your wardrobe with some yogi-approved sportswear. These featured in our review of the best women’s yoga pants, with our tester praising them for being “so soft and comfortable, it really doesn’t feel like you’re wearing anything at all" – particularly ideal if you plan n wearing these while WFH. With 27 per cent off, now’s the perfect time to update your activewear.
Monica Vinader siren wire earrings 18ct gold vermeil: Was £125, now £93.75, Monica Vinader
Monica Vinada has 25 per cent off site wide, but these earrings are one of our favourites.
These stunning earrings are handmade from recycled materials, so you can be sure they’re a more sustainable choice. A bright pop of colour, these green gems will add some luxe to any outfit, and while they might feel festive at the moment, they’ll spice up your outfits whatever the season. Like all MV jewellery, they come with a five year warranty.
& Other Stories small baguette in ginger: Was £85.00, now £59.50, Asos
This beige snake-skin embossed, baguette-style shoulder bag from the effortlessly cool design atelier & Other Stories has 30 per cent off. Featuring gold-toned hardware, a fold-over flap, a zipper closure along the top and a slim, adjustable shoulder strap.
Dickies Belspring jacket in olive green: Was £85, now £45, Asos
Dickies, now synonymous with skater streetwear, never fails to deliver the most resilient and durable products. Featuring a drawstring hoop and zip pockets, this over-the-head Dickies Belspring jacket is perfect for the unpredictable British weather. Complete with a front pouch pocket and the recognisable Dickies label woven on the front.
Pearl sweatshirt: Was £99, now £69.30, All Saints
There's never been a better time to upgrade your loungewear wardrobe, and this ivory pearl sweatshirt is an easy way to look and feel nice with minimum effort. For when you’re out of the house (and social plans are allowed again), you can also pair it with dark jeans, or layer over dresses and skirts too and wear with chunky boots.
Astrid & Miyu Crystal 18ct gold-plated sterling silver huggie earrings: Was £55, now £44, Selfridges
Huggie earrings are a simple way to introduce some sparkle into your everyday attire. Small and understated, this 18ct gold-plated sterling silver pair will match with everything without overpowering your outfits. With 20 per cent off when you use the code “SELFCCE”, now’s the perfect time to treat yourself.
Radley Arlington Court medium zip-top backpack: Was £239, now £95, Radley
This versatile piece can be carried as a classic handbag, or worn as a backpack. Crafted in soft leather with a fabric-lined main compartment, this is the perfect accessory to take shopping or for day trips. The cute classic dog charm is detachable so you can pop it on your keyring, and the Radley London dust bag keeps it in perfect condition when not being used.
Karla 2-in-1 slip dress: Was £189, now £132.30, All Saints
If you're tired of the trackies and feel like dressing up, this jewel-toned slip dress is a great go-to and would even make the ideal Christmas Day outfit. Wear with chunky boots and gold accessories for a simple yet put-together look. Cut to a flattering midi length, it’s an easy to style piece that you won't regret buying.
Pandora reflexions mesh bracelet: Was £55, now £44, Pandora
Popular jewellery brand Pandora is offering customers 20 per cent off its entire website. This timeless classic stood out to us the most, and we think it’ll elevate casualwear and eveningwear alike. You’ll have to pay a little extra for rose gold and gold, but whichever colourway you choose, we think it’ll make a very thoughtful gift.
Shoe print dress: Was £119, now £89.25, Whistles
Whistles has launched its early Black Friday deals, offering 25 per cent off full-price items, including dresses, coats, knitwear, shoes and accessories. This long-sleeved mini dress is perfect to wear with tights and boots in the winter or with heels and a clutch bag for a summer wedding next year. Whether it’s for work or play, this is a versatile wardrobe piece.
The North Face Padded Jacket Junior: Was £90, now £75, JD Sports
This jacket is a cold weather hooded essential to keep out the winter chill, is machine washable and shower-proof for rainy days. It's will also be easy to fold up and stow away when kids are indoors but will keep them warm and cosy when outside.
Calvin Klein lounge leggings: Was £40, now £34, Calvin Klein
You don’t need us to tell you that loungewear is well and truly the order of play, but this pair of lounge leggings look like the perfect addition to any WFH wardrobe. Made from a cotton (55 per cent) blend, and featuring the signature Calvin Klein elastic waistband, we think these will be super soft and comfy. With 20 per cent ff, you can’t go wrong.
Mango belted wool coat: Was £139.99, now £99.99, Mango
In Mango’s pre-Black Friday sale, you’ll find up to 50 per cent off clothing, footwear and accessories. We love this coat made from a sustainably sourced wool that will make wrapping up warm a stylish affair. The belt is removable too, so you will be able to customise how fitted or relaxed you’d like to wear it.
Ultimate longline biker: Was £245, now £183.75, Whistles
If you love an aviator jacket but want a bit more coverage, this is ideal. It still has all the stylish trimming you’d expect, with a faux fur lapel and cuffs, but will skim just below the knee. We’d recommend wearing it with jeans, boots and a colourful cashmere jumper.
Puma Core Joggers: Was £45, now £25, JD Sports
The sportswear retailer has kicked off its Black Friday sale early with discounts of up to 50 per cent off trainers, tracksuits, accessories and bags.
Kick back and relax in style this lockdown with this pair of joggers that are perfect for working from home in. Available ins XS to XXL, they're made from 100 per cent cotton so will be soft and easily machine washable.
French Connection patti leather belted shirt dress: Was £280, now £196, French Connection
Leather clothing is the fabric to be seen in this winter after it dominated the catwalks, and this 100 per cent leather dress is the perfect way to tap into the trend, and with 30 per cent off we can’t believe the price. Wear with black tights and a polo neck, and add a gold chain to break up the monotone. Equally, style it unbuttoned over a pair of your favourite black high waisted jeans.
Turtle Neck Jumper - Wine: Was £18, now £13.50, Very
Available in size S to 5XL, this is a versatile piece to add to your wardrobe. Throw it on with a pair of joggers for your Zoom work calls and on lunchtime walks. It’s a slim-fit design that will layer easily under jackets and coats and make a nice present for Christmas.
Chloé Faye small leather suede clutch: Was £980, now £784, Selfridges
Large sale events are the perfect time to make investment purchases of the items you just can’t stop thinking about. We particularly love this small leather crossbody bag for storing your essentials. It’s also available in black (was £895, now £716), and we are particularly taken by the contrasting gold chain. Put this on your Christmas wish list.
Calvin Klein 3 pack low rise trunks: Was £38, now £30, Calvin Klein
Popular apparel brand Calvin Klein is offering 20 per cent off in its Cyber Week sale, making it the perfect time to stock up on those all important wardrobe essentials. While not as exciting as a new iPhone or TV, thanks to the super soft cotton fabric we predict that these will be a comfortable fit. Coming in a range of colourways, they’d also make an ideal stocking filler.
Belinda tux detail halterneck jumpsuit in black: Was £225, now £180, Reiss
This versatile jumpsuit, which has £45 off, can be worn can be worn over a black roll neck during the winter and on its own with a strappy colourful heel in the summer at formal occasions. You could even dress it down with a pair of trainers.
Mango high collar sweatshirt: Was £35.99, now £25.99, Mango
Add a bit of luxury into your loungewear with this pullover that will also pair nicely with jeans and skirts. Stylish yet functional, it’ll keep you feeling cosy at your desk or warm you up after a home workout on your lunch break.
Bibi crossbody bag: Was £129, now £96.75, Whistles
This practical piece deserves a spot in your closet. Made from 100 per cent leather, it will be soft, but hard-wearing and fit all your essentials. The wide strap is adjustable too, so you can also wear it as an oversized baguette bag.
River Island Tie Neck Button Through Dress - Black: Was £55, now £38.50, Very
While the pandemic may well have put a stop to the traditional Christmas party, with throngs of people and booze-filled dancefloors, it doesn’t mean you can't dress up at home. This midi dress has a high neck, pretty button detailing and a bow detail at the neck that’s going to become our go-to LBD.
Joules invitation long sleeve printed mini me shirt, 1 – 12 years: Was £27.95, now £16.95, Joules
Joules’ classic shirts have been a staple for men seeking a smart-casual look for years. Here’s a perfectly scaled down version, complete with all the smart details including full button fastening and a button down collar. The teeny tiny delicate blue dinosaur print is adorable.
Joules Weatherly artwork coat, 1 – 12 years: Was £59.95, now £32.95, Joules
Isn’t this the cutest shower proof coat ever? With a fully lined hood and body, storm cuffs, welt pockets and zip guard, it’s practical too. The swing style, rainbow cuffs and sausage dog print make this coat as playful as it is functional.
V by Very Boys Shower Proof Premium 2-in-1 Coat: Was £48, now £34, Very
Perfect for wet, wintery weather, this jacket converts into a gilet via the interior zips, so they’ll be comfortable whatever the weather.T here’s a hood, fleece lining and shower-proof outer layer made from polyester so keep them warm and dry at all times too.
When is Black Friday?
The 2020 sale takes place on Friday 27 November and finishes on Cyber Monday, 30 November.
While the main event runs for a few days, we’re already expecting the longest lead-up ever, as big brands and retailers have already launched their early Black Friday deals weeks before the big day.
Amazon launched its early bird sale a whole month before Black Friday – two weeks earlier than last year – while other retailers such as John Lewis, Currys PC World, Boots and Superdrug have also started their sales.
The fashion Black Friday deals to expect
In 2019, shoppers were spoilt for choice, Asos had up to 70 per cent off more than 850 brands, Mango offered 30 per cent off everything sitewide and All Saints, loved for its leather pieces, too had 30 per cent off its whole site.
High street favourites, H&M also took part, with discounts of up to 20 per cent off selected lines on Black Friday and up to 50 per cent off for Cyber Monday too, while popular outdoors clothing company, The North Face, offered up to 25 per cent off some of its items.
Jewellery lovers also had their pick of the sales, with Missoma, whose demi-fine gold pieces have been worn by Meghan Markle, gave customers 25 per cent off everything when using the code “BF25”. Oliver Bonas too provided 25 per cent off selected lines, including jewellery, clothing and accessories.
How to get the best Black Friday fashion deals
To find the best deals, we will be rounding up the very best of the deals from top brands here, so check back closer to the time.
We think the key to making the most of this annual event is not getting sucked into discounts that look too good to be true.
Instead, come up with a list of products you're actually interested in before the big day. That way, you won’t buy things you don’t actually want, but look a good deal.
Shop around for the best price, and make sure you know the actual RRP of the product, so you’ll know a good deal when you see one.
Some retailers also start their sales early too, so keep your eyes peeled. Last year, & Other Stories’ email subscribers were given a pre-sale code to give them access to discount details the night before the shopping event launched. You can sign up here now.
Plenty of other brands do the same, so if you’ve got your eye on something, sign up to newsletters to get early notifications.
Here at IndyBest, our team will also be handpicking the biggest savings to shop throughout Black Friday, so make sure you check back here regularly. We’ll also be covering TVs, laptops, fashion, beauty and kids toys.
How long will the Black Friday discounts last?
Some retailers only run their sale from Black Friday (27 November) through to Cyber Monday (30 November). But most will also host pre-deals for the weeks leading up to the event. Amazon launched its sale a whole month before the big day this year, two weeks earlier than in 2019. We’re expecting other brands and retailers to follow suit.
As products tend to sell out, it’s worth writing a shopping list and setting your alarm to avoid impulse buys and to bag the best discounts on items you really need.
It’s not just fashion that’s getting involved however, read our round-up of all the brands participating in this year’s Black Friday sale, whether you’re on the lookout for kitchen gadgets, a new TV or a spot of early Christmas shopping.
Read more on Black Friday 2020
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings, and how to prepare
Best Amazon Black Friday deals – There will be millions of deals, so check in here for our pick of the best
Best John Lewis & Partners Black Friday deals – With great deals on quality fashion, beauty, tech, kids and homeware brands, it will be a go-to for many
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
Best Black Friday tech deals – Whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best deal here
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals - There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Struggling to choose which console to buy, or after a new controller or game? Here's our expert guide
Best Black Friday home appliances deals – Now’s the time to upgrade your vacuum cleaner or coffee machine
Best Black Friday beauty deals – Stock up on your favourites across make-up, skincare, haircare and fragrance
Best Black Friday kids’ toys deals – Get your Christmas shopping done and dusted, with deals from Disney, Lego, Playmobil and more
Best Black Friday mattress deals – Rest easy with big discounts for brands such as Emma, Eve Sleep and Simba
Best Black Friday furniture deals – There's no need to wait until the January sale to get a bargain sofa, wardrobe or armchair
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin