The best Black Friday fitness deals on Theragun massage guns, the Hydrow rowing machine, Rhone workout apparel, and more

Rick Stella
·7 min read

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Fitness gifts Janji
  • Whether you prefer lifting weights, riding a bike, or running, working out requires an assortment of gear and equipment designed to help you perform at your best - and there's no better time to upgrade your kit than on discount during Black Friday. 

  • This year's sales event features huge discounts on a variety of workout gear, including apparel, massage guns, smart workout equipment, and fitness apps, among so many others.

  • Some of the best deals we've seen so include $25 off the Theragun Mini, 20% off sitewide at Janji, 35% off the NormaTec Pulse 2.0 Recovery System, and 20-40% off sitewide at Saxx. 

  • For more Black Friday coverage, read Insider Reviews' Black Friday 2020 deals and Cyber Monday 2020 deals, and check out the sales going on over at Dick's Sporting Goods and Backcountry.

Table of Contents: Masthead Sticky

Black Friday deals span everything from headphones and Apple products to mattresses and makeup, but one of the most wide-ranging categories is the ever-broad term of fitness. Whether it's gold-infused apparel designed to wick sweat and repel odor, an interactive workout machine that pits you against digital competition, or an at-home device that massages sore muscles, the array of fitness gear available during this frenzied shopping event is an eclectic bunch. 

But there's certainly no shortage of discounts. Some of our favorite fitness equipment, like the Theragun Mini or the Hydrow row machine, are available at hundreds of dollars off their normal prices. In other words, there's no time better than Black Friday to score huge deals on fitness gear you've either had your eye on or are looking to upgrade. 

There are deals on compression socks from Swiftwick, vibrating foam rollers from Hyperice, and even weighted workout vests from 5.11. What's more, many of the sales last through both Black Friday and Cyber Monday. 

The best Black Friday fitness gear deals 

Below, we've compiled a list of our favorite Black Friday fitness deals from brands like Rhone, Theragun, FightCamp, and Saxx. Though most of the deals are on specific products, there are also several brands offering sitewide discounts (and we've noted it where applicable).


Theragun has discounted each of its Fourth Generation of massage guns, including the professional-grade Pro, entry-level Mini, and powerful Elite. If you've yet to buy into the massage gun craze yet, now is the best time to do it - and Theragun is about as good a manufacturer of the devices as it gets. 


FightCamp's interactive boxing peripheral has been a Reviews favorite for a while and for this year's Black Friday event, the brand is accessorizing all purchases with a free conditioning kit (a $159 value) and two free months of classes.

Shoppers need to use the code BFCM2FREE to cash in on the two free months of classes, but the conditioning kit - which includes hand weights, an agility ladder, a speed jump rope, and a hypersphere mini - is included on every purchase. Free shipping is also included.


If you're a runner who's yet to try out the gear from Janji, you're sorely missing out. The brand's apparel, from running shirts to shorts, is endlessly comfortable, designed for performance, and has useful features like sweat-wicking properties and multi-stretch fabric.

Shoppers can enjoy 20% off sitewide from November 23 through November 29. 


To take your workouts to another level, consider adding a weighted workout vest - and if you want the best, go with one from 5.11. Maker of tactical and workout vests, 5.11's products are durable, functional, and extremely high quality.

From November 24 through November 30, 5.11 is offering 25% off everything on its site, which not only includes weighted vests but also its array of apparel, too. 


Highlighting massage gun deals wouldn't be complete without mentioning Hyperice, one of the other massive players in the workout recovery market. Its massage guns are impressive but the brand also offers a vibrating foam roller that'll help dramatically improve pain management and workout preparation. 

For Black Friday, the brand's discounting its popular Hyperice Hypervolt and Hypervolt Plus by $70, while also taking 30% off its Vyper vibrating foam roller. Most exciting, its Normatec 2.0 Recovery System - so effective at reducing soreness that it's a staple in most elite athletes' recovery routine - is nearly 35% off (that's $450!). This device is definitely a splurge, but it is a true blessing for anyone who lifts heavy or runs or cycles long distances and wants to spend less time with concrete legs and more time getting to their next training session.

Nurvv Run

Though most fitness trackers sit around your wrist like a normal watch, the Nurvv Run device goes right to the source and attaches to a user's shoe. This allows it to amass highly accurate run-tracking data such as your run cadence, pace, foot strike, and more. It even has built-in GPS so you can see an exact route of where you run. 

The Nurvv Run tracker is discounted by $100 through Best Buy from November 25 through November 30.


Saxx's innovative line of underwear is the epitome of comfort. Thanks to the brand's BallPark Pouch, each pair features a dedicated area that keeps everything in place, helps avoid chafing, and just feels good, no matter if you're running, lifting weights, biking, or sitting on the couch. 

From November 26 to November 29, the brand is offering anywhere from 20% to 40% off sitewide, making it the perfect time to try its BallPark Pouch out for yourself.


Swiftwick offers a wide range of socks perfect for working out, hiking, and pretty much any time you're on your feet. The brand's signature compression style isn't just for those looking for a tighter-fitting sock, but rather is designed for everyone to enjoy the benefits of compression. 

The brand's Black Friday sale includes 25% off sitewide from November 23 through November 30.


At-home row machines have grown substantially more popular in 2020 as more people transition to working out at home more often - and one of the leading brands in the space is Hydrow. Featuring a very Peloton-like built-in screen that streams workouts and pumps out tracking stats, the Hydrow is a smart row machine in the truest sense. 

From November 22 through November 30, shoppers who purchase the Hydrow will not only enjoy a discounted price of $1,995 but will also receive a free mat for the rower to sit on, as well as the brand's On the Mat Workout Kit (typically sold for $170). As an added bonus, anyone who buys the rower via Best Buy receives a $250 Best Buy gift card.


We've written at length about Rhone often and can't recommend this brand's workout apparel enough. Whether it's the brand's comfortable (and gold-infused) workout shirts or a pair of its supportive shorts, you can't go wrong with literally anything it offers. There's even a new line of essentials, like boxer briefs and undershirts, that are equally as high-quality as its workout gear. 

The brand's offering 30% off everything sitewide from November 14 through November 30, so there's never been a better time to stock up.

How do we select the best Black Friday fitness deals?

  • All the apparel, gear, and workout equipment we choose to feature meet our high standard of coverage and come from brands we've grown to trust through both physically testing and reviewing their products.

  • When deciding on what to spotlight, we compare prices across other retailers like Target, Best Buy, and Amazon and only include deals that are equal to or better than what's represented elsewhere (this doesn't include promotional discounts that are rewarded for using certain credit cards).

  • We routinely research all price history for the products we feature to confirm that all listed deals are worth your time (and money). 

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