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February can be a great time to buy a new car, thanks to Presidents Day deals offered by most car brands. These discounts can lower purchase prices, and they can also sweeten lease deals and reduce interest rates.
But regardless of how enticing these deals can look, shoppers should do their research before getting serious about a purchase. There's always a reason why some models have bigger discounts than others, such as seasonality or an upcoming redesign, or perhaps it is a long-running vehicle with sales that have fallen behind fresher competition.
To accelerate the shopping process, our analysts have studied the latest nationwide offers, then calculated the potential savings when factoring in customer rebates, dealer incentives, and dealer holdbacks.
To make sure the vehicles we highlight represent smart buys, we concentrated on models with a strong Overall Score, factoring road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR car ratings here.)
Below, we list potential savings and negotiation target prices. The cars are in descending order based on the percent of potential savings. The savings span from 12 to 24 percent off of the original sticker price. Actual dollar-amount savings can range from $9,977 off a Chevrolet Bolt to $3,503 off the Nissan Rogue. For all these vehicles, however, actual savings will depend on local supply and demand.
All nationwide incentives featured here are good until March 2, 2020. Similar discounts can be found on other versions in addition to those spotlighted. (See all current Best New Car Deals.)
Armed with this information, shoppers can negotiate a budget-friendly price on these cars, or use a service like Consumer Reports’ Build & Buy tool.
CR Build & Buy Car Buying Service
In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of more than 12,000 participating dealers provide up-front pricing information and a certificate to receive guaranteed savings off MSRP in most states.
The pricing information and guaranteed savings include eligible incentives. Consumer Reports members have saved an average of $3,016 off MSRP with the Build & Buy Car Buying Service.
Chevrolet Bolt: 24% Off
Chevrolet Equinox: 19% Off
Buick Encore: 15% Off
Toyota Avalon: 14% Off
Toyota Corolla: 14% Off
Nissan Murano: 13% Off
Toyota Sienna: 13% Off
Buick Enclave: 12% Off
Chrysler 300: 12% Off
Nissan Rogue: 12% Off
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