The Best New Launches From Brooklinen, Iconic London, and More
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New Kids on the Block helps you navigate all the new and exciting launches from our favorite brands, all in one place. Check out our top discoveries this October so far!
Brooklinen Cashmere-Lambswool Throw Blanket
Just in time for the upcoming gifting season, Brooklinen has launched its first-ever holiday collection. Shop extra cozy gifts for anyone on your list—including yourself—like premium robes and this gorgeous cashmere throw.
Buy Brooklinen Cashmere-Lambswool Throw Blanket at Brooklinen, $200
Iconic London Smooth Blurring Skin Tint
This buildable skin tint blurs fine lines, texture, and other imperfections like an Instagram filter, but without looking cakey or feeling heavy on the skin. The newly-launched diffusing formula is available in an impressive amount of shades given that it’s a tint.
Buy Iconic London Smooth Blurring Skin Tint at Sephora, $32
SkinMedica Firm & Tone Lotion for Body
Formulated by Allergan (the maker of Botox and Juvederm), SkinMedica’s formulas are some of the most effective skincare products on the market today. The clinical-forward brand recently launched a new skincare product decided for the body: the Firm & Tone Lotion and I am pretty impressed. I’ve already noticed a reduction in my cellulite in just two weeks of using it daily—and no, I have not changed my diet.
Buy SkinMedica Firm & Tone Lotion for Body at SkinMedica, $165
Buy SkinMedica Firm & Tone Lotion for Body at Dermstore, $165
Gatherall Backless Strapless Adhesive Bra
This near-invisible silicone adhesive bra is not your average chicken cutlet situation (Iykyk!). The adhesive bra actually stays put through the day (even when you’re sweating) and allows you to wear backless, strapless, and low-cut dresses without going totally bra-free.
Buy Gatherall Backless Strapless Adhesive Bra at Gatherall, $68
The Original Sleep Tie
This super-sized double scrunchie has gone viral on TikTok recently for a good reason—it allows you to keep your bouncy blowout for days while you sleep, work out, or sweat. Plus, it also helps protect your hair from damage and breakage. It can be a little tricky to figure out how to correctly wrap your hair in it, but you’ll get the hang of it. You can view a tutorial here.
Buy The Original Sleep Tie at Amazon, $30
FACE PLACE Collagen Moisturizer
FACE PLACE is well-known for its in-office facials, injectables, and other beauty treatments (along with a significant celebrity clientele!), but the brand also has an A-lister-approved skincare line. In fact, Laura Dern recently mentioned that she swears by this Collagen Moisturizer to maintain her glowy complexion in a Vogue Beauty Secrets video. This isn’t a new drop per se, but it is new to me, and so far, I’m loving it.
Buy FACE PLACE Collagen Moisturizer at FACE PLACE, $50
Nécessaire The Scalp Serum
Ever since I discovered Nécessaire a couple of years ago, I’ve been hooked. From their haircare line to their fragrance-free body washes, everything the brand drops is pure gold. The Scalp serum, however, might just be my favorite to date. Your scalp is actually skin, so taking good care of it is imperative to keeping your mane looking shiny and promoting normal growth. I’ve noticed a much less itchy scalp and a reduced need for conditioner after using this for only a week or so.
Buy Nécessaire The Scalp Serum at Nécessaire, $58
Mary Kay Limited Edition Silkening Dry Oil
This skin-loving body oil feels like heaven on the skin and locks in moisture all day without feeling greasy or sticky. Plus, it’s infused with the brand’s Peaceful Garden™ scent, which has notes of bergamot, cilantro, freshly cut leaves, and spearmint, so it doubles as a light perfume too.
Buy Mary Kay Limited Edition Silkening Dry Oil at Mary Kay, $22
EM Cosmetics Color Drops Serum Blush
Not only is the packaging of EM Cosmetics’s new Color Drops Serum Blush vanity-candy-worthy, but the formula is seriously stunning. The buildable pigment feels weightless and nourishing while still being semi-matte and long-wearing.
Buy EM Cosmetics Color Drops Serum Blush at Harlem Candle, $28
Bloch Flex Studio Shoes
Whether it be pilates (mat or reformer), yoga, dance, or barre, Bloch’s game-changing Flex Studio Shoes will elevate your practice. Instead of using gripping socks (which aren’t exactly slip-proof), try these flexible, extra-supportive slip-ons. They not only give you added grip, but they also provide stellar arch support.
Buy Bloch Flex Studio Shoes at Bloch, $42
Florence by Mills Pout Party Coffee Lip Scrub
Florence by Mills is one of the few celebrity beauty lines that’s both fun and effective. Millie Bobbie Brown expanded her ever-growing brand with a few new lip-slugging drops, including my personal favorite: the Pout Party Coffee Lip Scrub. The exfoliating and plumping balm gets rid of chapped, dead skin, and prep your lips for balm for an extra boost of hydration.
Buy Florence by Mills Pout Party Coffee Lip Scrub at Florence by Mills, $16
Don’t forget to check out our coupon site to find more beauty deals, including Sephora coupons, Ulta coupons, Nordstrom coupons, and Macy’s coupons.
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