48 LGBTQ-Friendly Companies to Shop for Pride Month

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Pride 2023 is here! If you've researched Pride flags, figured out your rainbow-inspired makeup looks, and made a playlist full of your go-to LGBT anthems, you're probably ready to cop some merch to support the LGBTQIA+ community. While we all can't wait to support brands that support and pay homage to the LGBTQIA+ community, it's important to keep a few things in mind before heading to the mall and grabbing the first rainbow tee that comes your way.

Basically, all of our favorite brands (like TomboyX, Colourpop, Converse, and Savage x Fenty) have dropped cool Pride-themed collections – and they're donating the profits to LGBTQ-friendly charities in turn. These charities work to provide resources to those in need, and with laws like Florida's Don't Say Gay bill being passed, support for the queer community is needed now more than ever.

Some brands are paying it 100% forward by donating all profits. Other companies, both big and small, have made hefty contributions to queer causes before releasing their collabs. Either way, you can shop these rainbow-bright lines and feel really good about it. Ahead, all the coolest, chicest Pride merch you should add to your summer 2023 lineup.

Essentials Soft Bra - Rainbow Pride Stripes

This queer-founded, size-inclusive, and sustainably-made brand makes some of the softest undies and swim gear ever. Wear your rainbow stripes with pride (and then accidentally forget that you're wearing a bra, because the fabric is THAT soft).

Pride Limited Edition Salicylic Acid Acne Healing Dots

Wearing a pimple patch is nothing to be ashamed of, and now you can wear yours with extra pride. Until July 6th, $5 from each Pride Acne Dot sold by LGBTQIA+ founded brand Peace Out will be donated to The Trevor Project with a minimum contribution of $25,000.

The Power of Pride

Colourpop has released a limited-edition bundle of their iconic shadows along with making a donation to The Trevor Project to celebrate Pride 2023.

Custom Chuck Taylor All Star Pride

Showcase your Pride with customized Chuck Taylor kicks courtesy of Converse. Converse has pledged to continue its annual grants to support LGBTQIA+ and gender-expansive youth organizations, including, It Gets Better Project, Out Metrowest, Skate Like a Girl, The Theater Offensive, Las Fotos Project, The Ali Forney Center, and the BAGLY.

PRIDE IS BELONGING TRUE WHITE

Carnival Mesh Cami

Like clockwork, Savage x Fenty is back with a massive drop in honor of Pride. Along with bringing back the Forever Savage and Tagg by Savage collections, the intimates brand released the new Carnival Mesh and Show Your Colors lines. Savage x Fenty will donate to GLAAD and partner with Rihanna's Clara Lionel Foundation to donate to For the Gworls. This organization helps Black transgender people pay for their rent, gender-affirming surgeries, and more.

Trixie Mattel Case

It’s giving Barbie in her 70s Palm Springs dreamhouse — drag performer and recording artist Trixie Mattel has teamed up with Wildflower Cases on a super cute phone case inspired by her new album. "Once we realized this case was going to come out around the time of my new record, The Blonde & Pink album, I was like..well let's take some of the design elements like the hearts and the flowers from the record and let's make a case out of it because it just looks so beautiful together. So this is original, but kind of shares DNA with the record," Trixie shared in a statement.

PURPLE Shaving Cream

Pacific Shaving Co. Shave in Color shaving cream in Purple is a year-round Pride celebration. Ten percent of proceeds from the colorful cream gets donated to the It Gets Better Project anually.

Bliss X Trevor Project Pride Set

Bliss is teaming up with The Trevor Project this Pride month with the limited-edition Pride Block Star Set. The skincare brand will donate 100% of the purchase price from the kit, which features two Bliss' Block Star SPF 30 sunscreens and artwork from social justice artist Devon Blow.

Love is Love - Rainbow

Yankee Candle released a new, limited-edition Love is Love fragrance to raise awareness about Rainbow Railroad's mission to provide a safe space for LGBTQ+ individuals in their home countries. Yankee Candle will donate $100,000 to Rainbow Railroad to support their work.

Classique Pride Edition Eau de Toilette

Longtime LGBTQ+ supporter Jean Paul Gaultier has released the limited edition Le Male and Classique Pride fragrances to celebrate self-acceptance and the beauty of being yourself. This Pride, Jean Paul Gaultier Fragrance, is working with The Center, an organization that serves the lesbian, gay, bisexual, and transgender population of New York City and nearby communities. Jean Paul Gaultier has donated $170K to The Center since first partnering with the organization in 2020.

Charlie Lace Up

Hush Puppies is partnering with Free Mom Hugs, an organization made up of parents who are working towards affirmation and equity for all, by donating 100% of the proceeds from their Charlie Pride Sneaker (designed by founder Sara Cunningham) to the organization. Snag a pair of sneakers and support the org while you're at it!

Pride Denim Corset

This beautiful corset is part of Levi’s Pride collection and features the phrase “Go easy on your beautiful self.” Levi’s is donating $100,000 to OutRight Action International, an organization dedicated to addressing human rights violations against the LGBTQ+ community.

PRIDE Eye Shadow Palette

Wet n Wild is continuing to show their support for the LGBTQ+ community, celebrating Pride month with a collection of mascaras, brushes and sponges, and eyeshadow as well as pledging to make a $10,000 donation to GLAAD. The drugstore brand’s eyeshadows are consistently pigmented and buttery smooth even with their affordable price point, so snag one today and test it out for yourself!

Storstomma Bag

Everyone’s favorite IKEA bag is back in rainbow colors! The massive tote measures 22” x 15” x 14” — meaning that it'll hold everything you need in life, and then some. 100% of the proceeds from this shopping bag will be going to The Trevor Project, up to $50,000, throughout the month of June.

Christian Cowan Major Pride Makeup Kit

Fashion designer Christian Cowan and Smashbox have teamed up to release a limited-edition makeup kit to celebrate Pride. Christian chose the essentials for expressing yourself through color, like The Original Photo Finish Smooth & Blur Primer, Always On Cream Shadow in Cerulean and Rose in honor of the Transgender Pride Flag, and an Always On Liquid Lipstick in Maneater that’s customized with Christian’s emblem. "Of course, showing Pride is a 365 days-a-year event, but we all know Pride month especially gets real. I wanted to give the long-lasting essentials to get you through the festivities – so more celebrating, less touchups," Christian said in a statement.

As part of Smashbox's partnership with Christian, the beauty brand has made a starting grant of $2,500 to the Ali Forney Center, which provides shelter and wraparound services for LGBTQ+ youth.

Campus Ringer Tee

Victoria's Secret PINK will be providing a $200,000 donation to Campus Pride, an organization that works to create a safe environment for LGBTQIA+ college students. This bold collection features Pride-inspired accessories, beauty products, and apparel. The iconic brand is even offering new Gender Free styles as well.

Golden Hour Mule Sandal

Shine bright in dazzling Pride month-inspired heels from JustFab. This year, JustFab will donate $25,000 worth of clothing, shoes, and accessories to the LGBTQ Center of Long Beach.

Gracie

Peta+Jain will be donating 100% of online sales profits to Australian-based Minus18 on June 15. The organization champions LGBTQIA+ youth.

She He They We Tee

Kohl's is changing the game this pride month. The brand has announced a new partnership with ph by The Phliuid Collection, an LGBTQIA+ owned and gender-free fashion brand. Along with uplifting and affirming clothing items in honor of Pride, Kohl's will be donating $100,000 to The Trevor Project.

Paint Outside the Lines - Exclusive Pride Bundles

Kevyn Aucoin Beauty is teaming up with the Hetrick Martin Institute to honor Kevyn's legacy and support HMI's efforts during pride month. The beauty brand is matching every sale of their pride bundles this Pride (up to $10,000) and donating 100% of the proceeds to HMI.

Lunch Bunch Bag

Vera Bradley just dropped its limited edition Pride Daisies Collection, and you've got to see it. The brand's third capsule in support of Free Mom Hugs, Vera Bradley will be donating $20,000 of sales from the collection that features a campus backpack, zip id case, bucket crossbody bag, and an ultra-cozy plush throw blanket.

Pride Cooling Mineral Hydro Mist

Keep your cool this Pride month with Alder New York. The queer-owned skincare brand will be donating 10% of sales from its Pride Cooling Mineral Hydro Mist to the Ali Forney Center.

Dry Shampoo

Luxury hair brand Balmain Hair Couture and non-profit organization Strands for Trans are collaborating this pride month to bring gender-affirming haircuts and styling sessions to the Trans community. Balmain Hair Couture will also donate 10% of all US online sales to Strands for Trans throughout the month of June.

Pride Cotton Logo Boybrief Underwear 5-Pack

Time for a restock of your faves! Aerie is teaming up with the It Gets Better Project for a limited-edition collection of Pride products that just launched, as well as a $50K donation to the organization that uplifts LGBTQ+ youth all around the world. For retro-chic baseball caps and twisty hair ties that you can never have enough of, shop Aerie's Pride collection.

Pride Mini Braided Anklet

From accessories to apparel and stickers, Pura Vida has Pride month products galore. Pura Vida plans to donate 5% of the purchase price for every item sold to The Trevor Project with a minimum donation of $25,000.

Pride Keith Haring Graphic Tee

Abercrombie & Fitch is expanding their partnership with The Trevor Project by launching a TikTok duet campaign and donating $1 (up to $100,000) for every duet and use of the #TrevorLoveChain hashtag. Kristin Scott, President of Global Brands, shares, “celebrating the confidence, strength and resilience of the LGBTQ community shouldn’t begin and end with the month of June, which is why we’re so happy to make our co-designed Pride collection, and our round-up donation support campaigns, available throughout the year.”

Rectangle Glasses

Zenni is donating a portion of the proceeds from its 2022 Pride Collection to the It Gets Better Project for the fifth consecutive year.

Limited Edition Pride Logan RFID Zip Around Clutch

Fossil will be donating 100% of all proceeds from their Pride Collection during the month of June to The Trevor Project, as well as calling their audience on social media to #TakeAMinute to reflect on how to better support the LGBTQIA+ community throughout Pride month and beyond. Shop colorful wallets, iconic watches, and jewelry.

Insta Dri x GLAAD Transgender Pride Gift Set

Sally Hansen is expanding their Insta-Dri® x Pride collection to feature colors from the Progress Pride and Transgender Pride flags, so now you can rock out all Pride month long with 11 vibrant, meaningful shades of polish. Sally Hansen has partnered with GLAAD since 2019 and they've raised over $400,000 in support of the organization's mission.

Zest Pride Sneakers

Dolce Vita has been partnering with The Trevor Project for the past three years as well as donating $50k annually, and their Pride 2022 Trevor Project collection just dropped — if you're on the hunt for adorable shoes available in inclusive sizing all the way from size 5 to 15, look no further.

Pride Shaping High Waist Legging

To celebrate Pride, Lizzo's shapewear brand YITTY dropped a vibrant edit featuring a limited edition print and graphic tees. YITTY is also making a $25,000 donation to GLSEN to support their mission to create safe and inclusive schools for our LGBTQIA+ youth.

Big Mood Mascara PRIDE Limited Edition

E.l.f. Cosmetics's signature vegan volumizing and lengthening mascara got a packaging upgrade for June — but the cute outside is far from the best part. 100% of the proceeds will be going to It Gets Better, an organization that aims to empower, uplift, and connect LGBTQ+ youth across the globe. Now that's a #bigmood.

Love Fest Mixed Flex Bracelet

For Pride 2023, Betsey Johnson will donate $1 of sales from its Pride collection to Happy Hippie through a partnership with ShoppingGives.

Love Wins Candle

Founded by LGBTQ+ leaders, House of Intuition will be donating 5% of proceeds from its Love Wins collection to the Trans Justice Project. This collection celebrates healing and energy through anointing oil, candles, and keychains.

Limited-Edition B12 Awake Pride Singles

Hitting Pride events this June is an absolute must. If you need to recharge after painting the town, grab The Good Patch's limited-edition Pride B12 Awake and Rescue Patches. Not only do these rainbow-printed patches revive and recharge, but The Good patch will donate a portion of its monthly sales to the It Gets Better Project.

Wavetech Hydrating Wave Cream

XMONDO was founded by NYC-based pro hairdresser Brad Mondo (who you may recognize from his "Hairdresser Reacts" videos on YouTube). Not only is the brand LGBTQ+ owned, but it features nourishing products for all hair types — including a fun glitter-infused styling serum that's *perfect* for any Pride festivities.

Limited Edition Pride Jar

Along with this decked-out Pride-inspired jar, Olay plans to donate $75,000 to The Trevor Project via Can't Cancel My Pride.

We Out Here

Torrid will donate 20% of the net proceeds from the Always Proud capsule collection. All proceeds from round-ups and donations will go to GLAAD.

Pride Doormat to Benefit The Trevor Project

Pottery Barn will continue its partnership with The Trevor Project this Pride month.

Clarifying Serum

In celebration of Pride Month, LGBTQ+-owned brand BYOMA is donating $20,000 to GLSEN, a nonprofit dedicated to honoring and supporting LGBTQIA+ youth by creating safe and inclusive school environments.

Your Rolex Doesn't Impress Me

Founded by queer couple Shay Ericksen and Kaila Rhubright, ARSN The Label is donating 10% of all sales to both the Ali Forney Center as well as It Gets Better to support, protect, and empower LGBTQ+ youth.

Mickey Mouse Loungefly Mini Backpack

The Walt Disney Company continues its year-round commitment to organizations that support LGBTQIA+ youth and families.

Pride Medium Hoop Earrings

To celebrate Pride, jewelry brand Nadri (which is Charli D'Amelio approved, BTW) dropped a special collection of earrings, necklaces, and bracelets for less than $150.

Classic Rainbow Dye Clog

Crocs are the ultimate cozy shoe. This Pride, the brand has partnered with GLAAD to ensure that everyone can be comfortable in their own shoes. Crocs is sponsoring the inaugural Black Queer Creative Summit this September in support of emerging and historically under-represented Black LGBTQ+ creatives through a weekend of curated mentorship, networking, fireside chats, and opportunity-building workshops.

Rainbow Bracelet

If you're going to splurge, you might as well do it during Pride month. Haverhill will donate 10% of the purchase price for its luxe Rainbow collection to The Trevor Project.

Wilmina Logo Bralette Pride

Get cozy with Ugg this Pride season. The brand will be donating $125,000 to the It Gets Better Project and introducing new Pride-inspired products as part of its Feel Seen. Feel Heard campaign.

Out For Love Highlighter

Add a new glow to your makeup routine with The Body Shop's Out For Love highlighter, available in three dreamy shades — Space, Baked, and Pearl. For every tube purchased, The Body Shop will donate $1 from every “Out for Love” Highlighter to Equality Federation, an organization that works to advance pro-LGBTQ+ policies across the country

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