Biden administration promotes COVID-19 vaccines via TikTok stars and influencers

The Biden White House has teamed up with almost 100 online influencers, including multiple TikTok and Instagram stars, to persuade people to get vaccinated from the coronavirus.

The number of people getting vaccinated in America has slowed in recent months, with only 56% being fully vaccinated. Teenagers between the ages of 12 and 18, who spend a large amount of time on social media, became eligible for vaccines earlier this summer.

The White House has joined forces with popular figures, such as pop star Olivia Rodrigo, TikTok comedian Benny Drama, TikTok activist Jax James, TikTok influencer Taylor Cassidy, and YouTube personality Coyote Peterson, among others, to spread awareness regarding the coronavirus vaccine. Some have been invited to the White House itself to film videos or make speeches, while others have been asked to create vaccine content independently that the White House approves of, the Washingtonian reported.

“I knew my platform reached a lot of people, but never in a million years did I think the White House would know who I was,” James, a North Dakota-based TikTok creator with more than 2.7 million followers, told the magazine. She made a TikTok video recently in which she interviewed Chief Medical Adviser to the President Anthony Fauci.


TikTok, which is particularly popular with teenagers and young people, reached 1 billion active monthly users, the company announced earlier this week. However, the Chinese-owned social media giant has come also under intense scrutiny from U.S. government officials for its ties to the Chinese Communist Party and for how it captures and uses user data.

Biden’s deputy director of digital strategy, Christian Tom, is in charge of finding and working with influencers to spread the administration’s message, a new initiative targeted at online users that might not hear their message on more traditional platforms such as television or print advertisements.

The messages are created by the influencers and the Biden administration in tandem, but the online stars are not paid for promoting such content.

“We wouldn’t want to put something on the sign that [Biden] wouldn’t himself say or want to hold up,” Tom told the Washingtonian.


The social media blitz has scored tens of millions of views in the past few months, but it's not clear how many actual vaccine shots it has garnered.

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Tags: News, Healthcare, TikTok, Instagram, Social Media, Vaccination, Coronavirus, Media, Joe Biden, White House

Original Author: Nihal Krishan

Original Location: Biden administration promotes COVID-19 vaccines via TikTok stars and influencers