'Bidenomics' is working. It's too bad for Biden that Trump's message of doom is winning.

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Listen to the men who are (one) president of the United States or (two) trying to get that job again and you might think this country has at least two very different economies.

President Joe Biden is trying to win a second term this year by selling an economic rebound, with data to back it all up. But voters sure seem slow to buy that.

Former President Donald Trump paints a picture of looming economic collapse with his standard “only I can fix it” messaging. He went so far this month to openly wish for an economic “crash” in the country this year.

Everyone else is giving off wait-and-see vibes. That's bad news for both Biden and Trump.

This combo image shows President Joe Biden, left, Jan. 5, 2024 and Republican presidential candidate former President Donald Trump, right, Jan. 19, 2024.
This combo image shows President Joe Biden, left, Jan. 5, 2024 and Republican presidential candidate former President Donald Trump, right, Jan. 19, 2024.

Ask economists and people who understand political messaging. They'll tell you, like they told me, that Biden needs voters to feel much better right now about their economic outlook. And Trump needs people to fear it's all teetering on the edge of a cliff.

The truth, as always, is somewhere in the middle. The economy is improving, but it's not all the way back. Inflation is slowing, but things still cost more than they used to. The numbers look good, but numbers don't always go in the direction you want.

When will voters see the realities of the economy?

Larry Sabato, director of University of Virginia's Center for Politics, told me the economy “is usually a lagging indicator” for voters showing confidence that we’re in an upswing.

“It takes people a while to believe good news in particular,” Sabato said. “Fortunately for President Biden, the economy is clearly turning around at the right time for November.”

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While Trump’s base won’t stray with the news, Sabato added, Biden’s second term hinges on him motivating his own voters and “winning the small number of true independents.”

Here’s what the math shows us about the economy now: America’s economy grew at a rate of 3.3% in the last three months of 2023 and by 2.5% overall for the year.

Trump bragged about an economy he now says will ruin the country. Biden took that opportunity to laugh.

Trump spent most of his lone term as president bragging about similar numbers.

The Democratic National Committee on Thursday brought receipts, offering links to six times that Trump took credit for economic growth in 2017 and 2018.

President Joe Biden delivers remarks on the economy on June 28, 2023, in Chicago.
President Joe Biden delivers remarks on the economy on June 28, 2023, in Chicago.

In one, Trump said during a July 2017 Cabinet meeting that a 2.6% quarterly growth rate that had just been announced “is an unbelievable number.” Two months later, he told reporters flying with him on Air Force One that “everybody was shocked” to see a newly announced quarterly rate of 3%.

Trump is singing a different song these days. Campaigning in New Hampshire on Monday, he called Biden “a disaster on the economy.”

Even Trump, in that speech, had to slip in a caveat – “except for the stock market.” He was speaking just days after the S&P 500 hit a record high.

Biden had some fun with that Monday, posting video on the website previously known as Twitter of Trump claiming before the 2020 election that the country would see “a stock market collapse the likes of which you’ve never had” if Biden won. It was coupled with a clip from Fox News touting the recent good news about the stock market.

“Good one, Donald,” the current president trolled his predecessor.

Trump knows he needs the economy to tank for him to get reelected

Trump has good reason to hope for a bad economy. Any win for Biden makes Trump’s bid for the White House less likely to succeed.

That’s why Trump is trying to kill bipartisan negotiations in the Senate on legislation to improve border security and reform immigration. That would erase another line of attack for the ex-president.

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Trump is playing to consumer fear while Biden courts them with hope. Fear has always been an easier sell.

When will voters believe the good economic news?

We just spent 2023 listening to endless punditry about an allegedly looming recession. And while those warnings are on the wane, they clearly left some lingering doubt, particularly along partisan lines.

A Suffolk University/USA TODAY poll this month showed signs of optimism, but it also found that Republicans were far more likely than Democrats to assume the country is in a recession rather than in recovery.

Joanne Hsu, director of University of Michigan's Surveys of Consumers, said consumer confidence has been “relatively slow” to rebound in the past year, despite the evidence of an improving economy. But then it jumped by nearly 30% as 2023 became 2024.

“That’s really unusual,” Hsu said. “The last time we saw an increase of that magnitude was in 1991, when we were coming out of a recession.”

Liz-Anne Platt (left), 66, and Maura Willing (center), 62, ask voters to write in President Joe Biden outside the Christa McCauliffe Elementary School in Concord, NH, as voters cast ballots in the New Hampshire presidential primary on January 23, 2024.
Liz-Anne Platt (left), 66, and Maura Willing (center), 62, ask voters to write in President Joe Biden outside the Christa McCauliffe Elementary School in Concord, NH, as voters cast ballots in the New Hampshire presidential primary on January 23, 2024.

This confidence, she added, is reflected among Democrats, Republicans and independents. Even so, she cautioned, it's still trending at about 7% lower than the historical average, compiled since 1978.

Inflation issue lingers with voters

James Pethokoukis, who analyzes economic policy as a senior fellow at the American Enterprise Institute, said inflation is “the entire story” about consumer confidence because we all just lived through a spike in increased cost unlike anything seen in the past 40 years. That sticks with people more and longer than other economic news – unemployment, job layoffs, interest rates and so on.

“Inflation, that affects everyone,” he said. “It is a far more pervasive phenomenon. So it was an economic shock.”

And, with inflation, prices are more likely to stop going up than they are to come down. Pethokoukis said this summer will be critical for the economy, consumer sentiment and the presidential election.

“People have short memories,” Pethokoukis said. “They’re going to care a lot more about what happens in the economy in the six months before they go to the polls in 2024 than what happened in 2021 or 2022.”

Expect to hear plenty from Biden between now and November about things looking up. He'll be touting statistics, just like Trump back in 2017 and 2018.

And Trump will spout pessimism nonstop, since a bad economy is good for him. He's already shown a willingness to lie about the data and distort economic conditions because that's what he needs to win. The better things get, the more we'll hear about how terrible it all is.

Chris Brennan is an elections columnist for USA TODAY.
Chris Brennan is an elections columnist for USA TODAY.

Follow USA TODAY elections columnist Chris Brennan on X, formerly known as Twitter: @ByChrisBrennan

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This article originally appeared on USA TODAY: Bidenomics is working, but Trump's tale of doomed economy is winning