The Boxing Day sales are often the best time of the year to bag a bargain. While it’s usually synonymous with queues of people standing in line at high street shops in the early hours of the morning, it has now also become a huge online shopping event.
While the in-store sales may not look how they used to this year, the online deals are set to be bigger than ever as the coronavirus lockdown measures have inspired a surge in online shopping, as more people are choosing to shop from the comfort of their own sofa during the pandemic.
It’s the perfect opportunity curl up on the sofa in your new Christmas pyjamas and browse the offers with a cup of tea in hand, and enjoy your purchases delivered straight to your doorstep.
However, you won’t have to spend the whole of Boxing Day glued to your computer screen, as we’ll be doing the hard work for you by rounding up the best and biggest deals on offer from big-name brands, so you can navigate the sales with ease while enjoying your festive break. Read on for everything you need to know about the Boxing Day sales, including predictions on which stores will be taking part.
Our IndyBest team has hand-picked every deal featured here. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
When do the Boxing Day sales start?
The Boxing Day and January sales are the last of the year, and your final opportunity to snap up a bargain before Amazon Prime Day, traditionally held in the summer, and Black Friday in November.
While Boxing Day sales traditionally began on, you guessed it, Boxing Day, in recent years many retailers kick off their deals earlier, some even before Christmas Day, and run through into January.
As retailers will be keen to get rid of stock in time for spring, often the discounts get better as the month progresses, to keep a close eye on your favourite shops ahead of the event.
How to get the best Boxing Day deals
It’s easy to get sucked into going crazy, buying everything you set eyes on, but it’s important to exercise restraint and stick to a list to save you feeling regretful days later.
We’d recommend researching products you're keen to buy beforehand, so you can tell if a good deal is too good to be true or worth splashing out on.
Make a list and stick to a budget, try to avoid buying items you don’t need and check the return policies and terms and conditions before you buy.
Tips for Boxing Day sales shopping online
With online shopping as the main outlet for retail therapy in 2020, there’s a few ways to get ahead of the sales and ensure you don’t miss out any offers.
For big sites such as Amazon and John Lewis & Partners, create an account to make buying items a more seamless process as your address and delivery details will already be saved. We’d also recommend signing up for an Amazon Prime membership, costing £7.99 a month, which offers same day and next day delivery on selected products. Amazon also offers a free 30 day trial for Prime, so you could sign up before Boxing Day and cancel after making the most of the sale, without being charged.
Email newsletters are another way brands notify their customers of early bird deals to shop before anyone else, so if you have a favourite store, it’d be worth signing up to skip the mad rush. Some also offer discount codes within these newsletters that’s worth keeping an eye out for.
With that said, be extra cautious with emails you receive during the sales period to ensure they’re legitimate and won’t lead you to a link that’s not genuine.
Lastly, it’s always a good idea to make sure your anti-malware software is up to date when shopping online.
Which stores are taking part in Boxing Day sales?
Below is some of the retailers to watch out for and quick links to their pages, with huge discounts expected:
Amazon – Last year the online retailer was one of the biggest taking part in the Boxing Day sales, which it calls its End of Year sale, with huge reductions on everything from tech to toys.
AO – The online electrical retailer is expected to be offering huge deals on its products, from appliances and TVs to smart home products.
Argos – We’re expecting to see deals appearing online across technology, home and toys.
Apple – While the tech giant is known for not participating in sales, it’s likely there will be huge savings to be had on Macbooks, iPhones and iPads via third party retailers.
Asos – Home to more than 850 brands, Asos is well-loved for its huge sales across fashion and beauty. It currently has a pre-Christmas sale on offer, with discounts of up to 50 per cent on “gift-worthy items”, which include jumpers, bags and shirts.
Anthropologie – Well loved for its fashion, homewares and furniture, last year Anthropologie offered as much as 50 per cent off selected lines and we predict something similar for 2020.
Boots – Last year the health and beauty retailer had up to 50 per cent off fragrance, make-up, skincare and electricals.
Currys PC World – This Boxing Day, we expect Currys PC World to offer exciting deals across top brands in tech and hope appliances.
DFS – Looking to invest in a new sofa? Hold out for DFS's sale, as it offered up to 50 per cent off selected lines last year.
Debenhams – Known for impressive discounts during Black Friday and Boxing Day sales, expect slashed prices on thousands of products. It's already offering up to 70 per cent off in its closing down sale.
Emma Mattress – We all need a good night's sleep after the madness of Christmas, so now is the time to treat yourself to a new mattress in this sale. Last year, Emma offered 45 per cent off everything.
Habitat – Homeware company Habitat has already launched its sale with up to 50 per cent off selected lines.
H&M – The fashion brand slashed its prices by 50 per cent on its fashion and homewares in its 2019 Boxing Day sale. It currently has up to 50 per cent off across selected items.
House of Fraser – The department store kicked off last year’s discounts with 50 per cent off a range of its lines, including women's, men's, beauty, home and kids. Right now you can shop its pre- Christmas sale with up to 50 per cent off fashion, kids, home and beauty and 20 per cent of full-price items with the code “GIFT20”.
John Lewis & Partners – Last year, John Lewis & Partners’s clearance sale included fashion, tech, electricals and beauty. It also upheld its Never Knowingly Undersold price match pledge and we’re hoping for the same for 2020.
La Redoute – The French brand is known for both fashion and furniture. Last year it offered up to 50 per cent off selected products online.
M&S – During last year's Boxing Day sales, M&S offered up to 50 per cent off selected furniture, cookware, fashion and beauty products.
Next – A big hit with shoppers, Next's sale usually starts at 6am on Boxing Day and continued into January last year. Make sure you set your alarms as we’re expecting something similar this year.
River Island – In River Island’s January sale there was a huge 70 per cent off selected lines, so have your shopping basket ready for this year.
Selfridges – In 2019 you could find many designer goods in the post-Christmas sales, we’re hoping it will be the same this year.
Simba – Another popular sleep brand, Simba's Boxing Day sale in 2019 offered 35 per cent off sleeping bundles, featuring mattresses, pillows and duvets.
Topshop – The fashion retailer has started its pre-Christmas sale with up to 50 per cent off selected lines including coats, dresses, shoes and bags, with bigger discounts expected in its Boxing Day sale.
The White Company – Known for its minimalist, quality clothing from pjs to cosy jumpers and great homewares, the brand offered up to 50 per cent off in its "white sale" last year. There’s currently 30 per cent off selected lines in its pre-Christmas sale too.
Urban Outfitters – Last year there was up to 75 per cent of Urban Outfitter's vintage pieces. It already has a 50 per cent off sale running across it’s fashion and homewares too.
Very – With impressive discounts on fashion, home, tech and gifts, Very should be on your sale shopping list this year.
Zara – Last year fashion crowd favourite Zara offered huge discounts on its winter essentials, including coats, dresses, footwear, jeans and accessories.
For more Boxing Day sales insight, read our guide to the best fashion and beauty deals to expect