You may have noticed the Twitter feeds of your favorite companies looking a bit peculiar Thursday. They’re tweeting out one-word tweets.
The reason for why brands such as NPR and Amtrak are tweeting one-word descriptions of their services isn’t entirely clear — but it looks to have possibly started with CNN tweeting: “breaking news” just before 4:30 p.m.
That CNN tweet had already racked up more than 66,000 likes and over 14,000 retweets and quote tweets.
“Thanks?” read one of the more than 4,100 confused replies.
“Social media manager quit,” suggested one commenter.
“High school intern is in charge of CNN’s tweets,” quipped yet another.
But it is certainly making the rounds, and leading to a mini Twitter revolution.
Here are some examples:
“Radio,” tweeted NPR.
“Trains,” tweeted the, well, train operator Amtrak.
“Shows,” joined in NBC Entertainment.
The social media game hasn’t just hooked the likes of companies with ground initiatives, either. Even NASA got in on the fun by tweeting, “universe.”
Sports leagues like the NBA and MLB may have been feeling a bit competitive, with each tweeting “basketball” and “baseball,” respectively.
Some sports teams like NFL team, the San Francisco 49ers — offering up “#FTTB” — and baseball team, the Oakland Athletics tweeting, well, “athletics.”
Even individuals, like U.S. Rep John Garamendi (D-Calif.), accepted the challenge by tweeting: “Congress.”