Following the success of their first collection, surfing brand Billabong and blogger Julie Sariñana, the author of the Sincerely Jules blog, have once again joined forces for the 2020 spring-summer season. This latest collaboration offers an extensive range of ready-to-wear and accessories highlighting the theme of self-expression and adventure with bold colors and patterns.
While lockdown continues in many cities for at least another few weeks, major ready-to-wear brands are already working on collections full of enthusiasm that will allow everyone to live life to the fullest when the ongoing health crisis comes to an end. A case in point is Billabong, which has opted not to postpone the presentation of its latest collaboration with Sincerely Jules. The new offering features a range of bold and vibrant pieces that will likely be all the rage on the beach and elsewhere throughout the coming summer.
For this second partnership, Billabong and Sincerely Jules have chosen to create clothing with an emphasis on self-expression, in which women will feel strong and confident. Featuring sparkling colors and graphic designs, the pieces are imbued with a carefree spirit that allows them to be worn on any occasion.
"I'm thrilled to partner once again with Billabong, a brand that advocates for creative freedom to showcase and incorporate my personality and vision. This collection was designed with female empowerment in mind; we were committed to curating statement pieces that encourage women to feel confident and courageous," pointed out Julie Sariñana of Sincerely Jules.
Comprising 51 pieces, the collection includes long and short dresses, overalls, tops, T-shirts, bras, trousers, jackets, shorts, blouses, and shirts, as well as a selection of swimwear. It is already available online from Billabong.com.