Binge-watching not key to new streaming services

If you're one of the folks preparing for a weekend of binge-watching Jennifer Aniston in "The Morning Show" - one of the first shows on Apple TV+ when it goes live on November 1st - sorry to disappoint you - but you're out of luck.

The Apple video streaming service won't be taking the Netflix route by putting out all the episodes at one time.

Apple is going old school - well sort of it - it's going to put out the first three episodes at launch in hopes of getting viewers hooked and then just like traditional TV, you'll have to wait each week for a new episode.

Ditto for HBO Max. That streaming service will be unveiled to investors on Tuesday. It too plans to debut one new episode of its original series per week.

Want to binge-watch new shows on Disney+, like "The Mandalorian", when that streaming service flips the switch on November 12? Hmmmmm- not happening.

The new entrants in the streaming wars are taking a more traditional strategy to TV viewing as they each try to topple leader Netflix. It's credited with creating the phenomenon of binge-watching a whole season of a new show back in 2013 when it made all 13 episodes of "House of Cards" available for viewing.

It's become such a phenomenon - that according Ampere Analysis - 65 to 70 percent of those surveyed in The U.S., Britain and France said they frequently watched several episodes of the same TV show back to back.

But there are also data to suggest the drip-drop release of one-episode per week can still produce a winner. There's also the added benefit of media and social media buzz around each episode, which could encourage viewers to binge-watch once the original run is completed.

Netflix is experimenting with different release times but don't expect it to go the way of the competition.

Its chief content officer told Reuters that out of all its shows, it's the all-at-once ones that get more viewing, the most social media buzz, and the most chatter on the web.