How a viral TikTok video put Bio-Oil back on the beauty radar

·E-Commerce Editor, Yahoo Life UK
·2 min read
Boi-Oil is becoming increasingly popular on TikTok. (Boi-Oil)
Boi-Oil is becoming increasingly popular on TikTok. (Boi-Oil)

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If you’re a beauty fan you should probably get yourself a TikTok account.

Although you may have heard that the relatively new social media platform is only filled with Generation Z and impossible dance routines, it’s fast becoming a go-to space for beauty product reviews.

While one of the most popular skincare products on the site remains The Ordinary’s £6 Peeling Solution. Hot on its heels is Bio-Oil’s Skincare Oil, which claims to improve the appearance of scars, stretch marks and skin tone.

TikTok influencer @simplybeautyhacks posted a video with the caption “This oil is magic ✨ best $13 I’ve spent” back in January - and it quickly went viral.

It has now been viewed 5.4 million times and has over 600k likes.

Since the video, numerous TikTok users have purchased the product and posted clips saying “TikTok made me buy it”.

Meanwhile, other Bio-Oil fans have also created their own videos showing the benefits of the product, such as preventing stretch marks during pregnancy. The hashtag #biooil now has just shy of three million views on the app.

How does the skincare product work, you ask?

The multi-functional oil, which has been around since 2002, is made up of a combination of plant extracts and vitamins suspended in an oil base.

It also contains a breakthrough ingredient called PurCellin Oil™, which makes the consistency light and non-greasy.

As well as helping to reduce the appearance of scars and stretch marks, the product, which has won hundreds of skincare awards, has also been clinically tested to help ageing and dehydrated skin.

The brand suggests that Bio-Oil Skincare Oil should be massaged in a circular motion into a scar or problem area, twice daily, for a minimum of three months. It also clearly states that results will vary depending on the individual.

As the viral TikTok video states, the products does in fact have a very impressive Amazon rating, with 81% of almost 10k reviews giving the product five stars.

It’s also the retailers number one best-selling body oil at the moment.

“I’ve been using it morning and night on my stomach for those 3 days and it’s already disappearing! I’m completely shocked because I didn’t expect results this fast” reads one review.

While another says: “I have used Bio-oil every day for a number of years as I find it has helped maintain the elasticity of my skin.”

Buy it: Bio-Oil Skincare Oil | £19.99 from Amazon