With just one day to go, we’ve got our wish lists at the ready for the biggest shopping event of the year – Black Friday. The best time to save on everything from tech to fashion, toys, home appliances and more, the mammoth sale will see all of our favourite retailers slashing their prices, from Argos to Aldi.
Things are already hotting up, as this year, a number of retailers kicked things off weeks in advance. Boots, Superdrug, AO, Currys, Very and Studio all began dropping deals in the first week of November, while Amazon was quick to join the party, joining the early sales on 8 November.
Follow live: The best early Black Friday deals to shop now
Some of our favourite sports and fitness brands such as Reebok, Under Armour, Adidas and ellesse have already dropped early Black Friday deals, with the likes of MyProtein and Gymshark quickly following suit.
This year is set to be the biggest Black Friday yet, and IndyBest will be on hand throughout to curate a selection of the best savings and deals in the lead up to the event and across the weekend – from trainers and running gear to gym equipment and fitness trackers.
Whether you’re just getting into cycling, training for a marathon, looking to kit out your home gym or want to build your winter workout wardrobe, you’re in the right place to bag a bargain. Consider us your personal shoppers – we’ve detailed everything you need to know about the shopping event, including what deals to expect and advice on how to navigate the sale.
The best early sports Black Friday deals
Hydrow rower: Was £2,295, now £1,795, Hydrow.co.uk
Touted by none other than Oprah herself, this slimline rower offers live training sessions and classes to transport you out onto the water – and with a saving of £500 to be had right now, there’s no better time to buy. When our writer reviewed the Hydro rower, they were impressed with the streaming content and “realistic action”, noting that “the rowing action is very smooth, and the webbed strap and foam handle contribute to the comfort factor, which means that you can just concentrate on what’s going on via the touchscreen and your own technique”.
Fitbit versa 2 with Amazon Alexa: Was £159, now £99, Currys.co.uk
A cult favourite among gym-goers, runners, and cyclists, Fitbit is a go-to brand for fitness trackers, and Currys is currently offering a saving of £60 on the versa 2 device. When our writer reviewed the wearable for our round-up of the best fitness trackers, they praised it as a great alternative to the Apple Watch if you don’t have an iPhone. “It works similarly to the Fitbit charge 3, including a similar range of workouts, but has a large, colour screen,” they said, adding that the “sleep tracking is more detailed, recognising REM sleep as well as light and deep.”
Gymshark energy seamless cropped leggings: Was £40, now £24, Gymshark.com
Available in an oh-so-luxe brown, eye-popping blue and simple yet stylish black, you can now shimmy into this cropped pair from Gymshark for nearly half price. In or out of the gym, a great pair of leggings can offer oodles of confidence, and from their ribbed waistband to their high-waist fit, this curve-hugging pair is crafted to do just that. Sitting pretty on the waist, you can just about peep the mesh patterns, creating a subtle contoured effect, with eyelet details adding a touch of personality to your look. We’ll take two.
Sweaty Betty Betty ski base layer top: Was £75, now £56.25, Sweatybetty.com
A seriously fun look from Sweaty Betty, this retro take on skiing gear just oozes cool. Not one to compromise comfort for style of course, the slim-fit and high neck style is made from sweat-wicking fabric, said to offer optimum comfort without any chafing. Luckily for us, Sweaty Betty is now offering a discount of 25 per cent across the whole site when you use the code ‘CHEERS’, so snap these up while you can.
Nike react live: Was £100, now £65, Jdsports.co.uk
Nailing the futuristic aesthetic, these monochrome kicks are now on sale at JD Sports with 35 per cent off. Sporting contemporary crisscross laces and a rippled design across the soles, they’ve certainly got plenty of style points. And though we haven’t tested these particular sneakers, our edit of the best running shoes for women featured a very similar pair, which are tester called “an all-rounder for putting in the miles, rather than speedwork”.
Yogi Bare lunar paws: Was £74.95, now £48.72, Yogi-bare.co.uk
Made from sustainable and biodegradable rubber, this mat really impressed us – in fact, it was crowned best buy in our best yoga mats review. Etched with beautiful lunar markings, the mat didn’t slip once during testing, and our reviewer appreciated the extra padding which came in handy during longer sessions. They said: “It offered almost everything the other mats did, with no squeak, stretch or curly edges, making it the ideal investment if you’re a committed yogi.” If that isn’t enough to sway you, all of the brand’s packaging is recyclable, and your purchase will even go towards supporting the marine conservation society Sea Shepherd. Note that this discount is applied when the mat reaches your basket – there’s 35 per cent off the whole site until 25 November.
Puma ultra 1.3 MG men’s football boots: Was £180, now £126, Puma.com
Puma’s early Black Friday deals have finally landed, with discounts on almost everything when you use the code "BLACKFRIDAY". Included in the early sales are these gloriously garish football boots, which featured in our best men’s football boots edit. Impressed by how lightweight they were, our tester was also pleased with the comfortable fit. They said: “There’s a sticky nature to the exterior fabric that helps with close control and accurate passing. While the lightness of the boot (even as far as transparent panels in the side) doesn’t provide a huge amount of protection from a tackle, the bounce you enjoy from the tech inside the boot means you should’ve jumped over the defender’s foot with ease, anyway."
Reebok GX50 cross trainer: Was £600, now £399.99, Amazon.co.uk
Save £200 on the GX50 trainer right now and transform your home workouts. There are 20 fitness programmes to choose between: everything from gentle exercise to a challenging mountain climb. The machine itself should also be light enough to move around the house and comes with two years’ parts and labour warranty.
MyProtein protein flapjack: Was £18.99, now £9.44, Myprotein.com
“This flapjack bar is very moreish – it tastes great, the texture is buttery soft and, with 20g of protein, it’s got a lot more protein than many other bars out there,” said our reviewer when testing these oaty treats in our best protein bars review. Crammed with muscle-building protein and plenty of carbs, MyProtein says these tasty treats are perfect for building and maintaining muscle post-workout, and with 50 per cent off right now when you use the code “BLACK” at the checkout, gym bunnies won’t want to miss out.
Under Armour women’s UA seamless low long heather sports bra: Was £38, now £18.97, Underarmour.co.uk
This skinny-strapped, soft-knit style from Under Armour proves support doesn’t have to mean comprising on style. Although intended for low-impact activities – think yoga or pilates – it’s said to deliver strategic support where you need it, while also adding shape, if you wish to, with removable cups. As any bra wearer can attest to, comfort is paramount, and thankfully this stretchy design is ventilated to keep you cool, wicking away sweat as you workout. In a flattering cut and refreshing pop of turquoise, it’s now on sale with more than 36 per cent off.
Adidas Arsenal FC 2021/22 home shirt: Was £65, now £45, Jdsports.co.uk
JD Sports has kicked off its early Black Friday sales with a whole host of cracking deals. Arsenal fans can now get kitted out for match day with this standard fit men’s 2021/22 home shirt from Adidas for just £44. Sweat-wicking “aeroready” poly fabric claims to keep you cool during the game, while the Gunners crest is given pride of place across the chest. Usually £65, this is a real steal.
Champion 2-in-1 training leggings: Was £40, now £28, Championstore.com
There are currently a whole host of fantastic deals at Champion across its sports and streetwear lines, but this 2-in-1 shorts/leggings combo caught our eye. With winter well and truly in session, running shorts may no longer cut it, so these stretch mesh leggings, with their ergonomic cut and quick-drying fabric, could be just cold-weather update your workout collection needs. Now with 30 per cent off, we’d suggest you get your skates (or running shoes) on.
Ellesse DEM slackers swim shorts green: Was £25, now £12.50, Ellesse.com
This shock of mint green from ellesse couldn’t be more fun in the sun, and we’re here for it. Whether you’re already prepping your holiday wardrobe or want to make a splash at the pool, there’s no better time to buy. Offering up to 50 per cent off right now across everything from jackets and jumpers to swimwear and trainers, ellesse has slashed the price of these mens’ swim shorts by £12.50. Said to be comfortable and easy to adjust and fit, thanks to the elasticated drawcord waistband, there are two pockets for your poolside essentials, too.
Umbro knitted jacket junior, jester red: Was £30, now £10, Umbro.co.uk
If you’re after new kit for a little sports star that won’t break the bank, you’re in luck. Umbro has just dropped it’s early Black Friday deals, and the brand has not left us disappointed. You can now snap up this smart jacket in a bold “jester red” for a very agreeable £10 – that’s a staggering discount of 67 per cent. Featuring an elasticated hem and cuffs, pockets and the unmistakable Umbro branding, it’s just a shame it doesn’t come in adult sizes.
Madison sportive women’s DWR tights: Was £79.99, now £29.99, Freewheel.co.uk
Cycle into chillier weather with these no-frills tights, courtesy of one of our favourite brands for biking attire. Madison earned a spot in our review of the best women’s cycling shorts and men’s waterproof cycling trousers, so we’re clearly a fan of its offerings, and these, with their elasticated waist and ankles and antibacterial chamois pad, are now reduced by over 62 per cent. Cautious cyclists will also appreciate the reflective detailing, which will help to grant peace of mind while road riding.
New Balance XC seven v3: Was £75, now £37.50, Newbalance.co.uk
Looking fierce in a shock of cobalt blue and green, these unisex runners are now half price courtesy of New Balance. They may be spikeless, but the brand assures us the lugged rubber outsole provides plenty of traction. Even if you are new to the cross country game, these are said to offer a secure fit and feature lightweight cushioning through the midsole, so they might just be the perfect pair for you. With a 50 per cent discount, now’s the time to upgrade your cross country kicks.
Craghoppers kiwi winter lined trousers, dark navy: Was £70, now £49, Craghoppers.com
With winter in full swing, and Craghopper gracing us with its early Black Friday sales across outdoor gear, now’s the time to invest in a few snuggly staples. With 30 per cent off right now, you’ll want these fleecy, quick-drying trail trousers around on frosty mornings. Featuring UPF 40+ sun protection and an insect bite-proof outer too, they get extra kudos for sustainability, with 28 recycled bottles going into each pair.
Grenade carb killa protein bars, pack of 12: Was £30.99, now £18, Grenade.com
Low in sugar and carbs but, of course, high in protein, these snack bars are heavyweights. Crowned best buy in our best protein bar review, our tester was impressed by the caramel flavour considering the low sugar content. They said: “Perfect before a spin class or post-strength workout to aid your muscle recovery (or even just with a cup of coffee), this delicious, triple-layered, chocolate-encased bar – with salted caramel and soft nougat filling – is packed with 20g protein and just 1.4g sugar (so it’s an ideal swap for a regular chocolate bar).” Munch your way through a 12 pack now for just £18.
Lululemon ebb to train bra, rainforest green/green twill: Was £48, now £24, Lululemon.co.uk
Designed for medium intensity workouts, Lululemon – which has now blessed us with its early Black Friday deals – assures us that this sporty number offers plenty of coverage and security while you train. With plenty of stretch, and in an understated deep rainforest green, the lightweight and seamless design is said to reduce any uncomfortable chafing, too. It’s currently half price and sizes are selling out fast, so we recommend snapping it up sharpish.
Under Armour men’s UA training stretch 7in shorts: Was £30, now £21, Underarmour.co.uk
Built with movement in mind, these understated performance shorts from Under Armour are now just £18 – that’s a massive saving of 30 per cent. Combining super-stretchiness with a hem designed specifically to stay out of your way while you work out, they’re said to wick away sweat and feature handy pockets too. Perfect for lounging around the house or throwing on before heading to the gym, these are great athleisure staple at an impressive price.
Adidas don’t rest alphaskin bra: Was £22.95, now £14.92, Adidas.co.uk
Adidas’s early Black Friday deals have officially landed, awarding shoppers with an Adidas membership up to 50 per cent off across its sportswear, footwear and fitness accessories – but don’t worry if you didn’t get the memo, as there’s still time to sign up for countless exclusive deals ahead of the big event. Case in point is this sleek, compression-fit sports bra for just £14, which is made using moisture-absorbing materials to keep you feeling fresh, and recycled polyester, meaning a more sustainable workout.
Castore women’s maroon active longline bra: Was £50, now £25, Castore.com
Usually £50, this luxe-looking, deep maroon piece is now just half price. From Manchester-based sports and athletic clothing brand Castore, the breathable and high-stretch design is touted for being quick drying – keeping you comfortable while you work out – while offering moderate support and removable cups. For £25, you can’t go wrong.
Reebok lux high-rise perform leggings: Was £50, now £25, Reebok.co.uk
Whether you’re off to a spin class or are power-walking straight into the weekend, a supportive pair of leggings is the athleisure staple. With their high rise, curve-hugging waist, this pair is made of compression fabric – which is said to offer a supportive feel – and, because of the stylish mesh panelling and sweat-wicking properties, they will keep you cool and comfortable even during high-intensity workouts. If that wasn’t enough to sway you, Reebok has slashed the price by 40 per cent.
Garmin forerunner 645 music GPS running watch: Was £349.99, now £179.99, Very.co.uk
Perfect for runners who prefer to leave their phone and wallet at home, the Garmin forerunner 645 has storage for 500 songs, Bluetooth connectivity and contactless payment built in, freeing up your pockets while you exercise. The usual health sensors track everything from heart rate and cadence, while GPS tracks your location and pace. While this particular model didn’t make it into our list of the best running watches, two similar Garmin forerunners did.
Reebok essentials grip bag: Was £30, now £15, Reebok.co.uk
If your trusty gym bag – or tote-turned-gym bag – is on its last legs, look no further than this model from Reebok. Boasting 33l of storage space, organised exercisers will love the array of pockets, including front, back and breathable mesh options. The adjustable strap and carry handles are designed to make it easy to sling over your shoulder or grab and go if you’re in a rush – also great for the not-so-organised gym-goers among us. Now half price, it’s the time to buy.
Peloton bike plus: Was £2,295, now £1,995, Onepeloton.co.uk
When it comes to Peloton, stellar deals are hard to come by – but the price of the brand’s bike+ has now been slashed by £300. Featuring in our review of the best exercise bikes, our tester appreciated its large screen size, “so you can feel more involved in whatever class you’ve decided on”, while the boosted surround sound offered “ear munching volume and clarity”. They also loved the exercise classes, which are “high in quality and intensity”, and the upbeat instructors provide “the perfect amount of motivation needed”.
Reebok speed breeze 2.0 shoes: Was £44.95, now £22.48, Reebok.co.uk
Comfortable, durable and cushioned kicks are a must if you’re looking to beat that PB – and it can’t hurt if they look the part, too. Ticking all the boxes, these sleek, lightweight runners from Reebok are said to keep sweat at bay while you turn up the heat, all thanks to their breathable mesh upper. The rubber heel pads are designed to stand the test of time, too, plus they have a plush feel and cushioning underfoot. They’re now up for grabs for less than half price.
Mountain Warehouse adventurer womens hiking waterproof boots: Was £59.99, now £24.49, Amazon.co.uk
With just over 58 per cent off, these Mountain Warehouse women’s hiking boots are a steal. Waterproof with added traction on the sole for sturdy grip and stability, the pair also have a mesh lining for improved breathability while the cushioned footbed has moulded foam that supports your foot while hiking. We reviewed a similar Mountain Warehouse pair in our round-up of the best women’s hiking shoes, with our tester praising them as a great entry level pair if “you’re looking to take the quality or quantity of your weekly rambles up a notch.”
Echelon rower: Was £1,199 now £949, Echelonfit.uk
Looking to supercharge your fitness regime from home? Enter this Echelon rower which took the top spot in our guide to the best rowing machines. Its USP is that it can be folded for easy storage, and it has a “huge library of connected content”, that “will stop your investment from gathering dust”. Our writer praised it for being “a joy to row” and an “excellent choice for beginner, intermediate, and advanced rowers alike”. The deal not only includes a discount on the machine, you’ll also get 30 days membership included. A no-brainer.
Huawei watch 3 active, black, 46 mm: Was £349, now £279.99, Currys.co.uk
Track your progress and be well on your way to achieving your fitness goals with this Huawei sports watch. You can monitor your heart rate, steps and more when running and cycling, as well as during swimming thanks to the wearable’s water resistance. The built-in eSIM lets you stay connected over 4G meaning you can make calls, receive messages and enable voice assistance, or simply connect your smartphone via Bluetooth. With more than 100 workouts available to access, this watch should help you push yourself to new levels. Plus, there’s no need for regular charging as the brand claims the battery life lasts up to two weeks.
What is Black Friday?
Originating in the US, Black Friday was originally a one-day in-store event taking place the day after Thanksgiving Day and marking the start of the Christmas shopping season.
Amazon first brought Black Friday to Britain in 2010, but it wasn’t until 2013 that the event gained momentum in the UK, when Asda introduced the first in-store event, which had people flocking to their nearest branch to take advantage of the discounts. Its huge success led to many other retailers introducing both in-store and online deals.
What’s the history of Black Friday?
Black Friday shopping dates back to 1952, when retailers in Philadelphia discounted products to mark the beginning of the festive season. Later uses of the term in the 1960s saw the police referring to “Black Friday” when describing the chaotic traffic congestion the day after Thanksgiving.
The event gained international attention in the Noughties when coverage captured US shoppers raiding the shelves for discounted TVs, toys and tech. Retail giant Amazon was the first to bring Black Friday to the UK in 2010, followed by Asda in 2013.
When is Black Friday 2021?
The 2021 event falls on 26 November, with deals dropping throughout the whole weekend. It concludes on 29 November, which is also known as Cyber Monday.
In 2020, the landscape of Black Friday changed, with shoppers instead encouraged to stay at home due to the coronavirus pandemic and shop the deals online. This meant most of the biggest discounts could be found via the web, and this is likely to be the same in 2021.
What is Cyber Monday?
Some retailers continue to slash prices throughout the Monday, so it’s the perfect opportunity to bag a bargain if you missed out on anything over the weekend. It’s also the last mass sale event until January.
What’s the best way to get a Black Friday 2021 deal?
Unlike last year, deals should be available in-store as well as online, so it’s worth keeping an eye on your local shops too.
Tips for Black Friday shopping online
The best way to ensure you’re prepared is to set up accounts with all the big-name retailers – Amazon, John Lewis & Partners, Currys, Very, Next and Argos – and the sportswear brands you’re interested in, from Nike and JD Sports to Adidas, Decathlon, Footlocker, Sports Direct, Lululemon and Gymshark. This makes shopping on the day easier and quicker.
You can also sign up for newsletters to receive all the latest updates from retailers, meaning you’ll be the first to know when the sales start and have access to any discount codes. It’s always good to download the apps of your favourite shops and follow them on socials, too. Most retailers also allow you to create wish lists of items so when the discounts drop, you can add them to your basket and check out even faster.
As with any sales event, we’d suggest refining your shopping list beforehand, as well as always checking the RRP, so you know it’s a real deal.
We’d also recommend reading the retailer’s returns policy if you’ve not shopped there before. And if you’re buying online, ensure your anti-malware software is up to date. Read our review of the best solutions here.
If you’re buying large items of gym equipment, home appliances or items of furniture, don’t forget to measure up your space, and the dimensions of the entrance and doorways, too.
What were the best Cyber Monday sports deals last year?
Cyber Monday 2020 was shoppers’ final chance to update their activewear collection in the sales, and Lululemon was a standout. You could save 27 per cent on the label’s bestselling align pants (£69, Lululemon.co.uk) or pick up the align cycling shorts (£24, Lululemon.co.uk) for less than £30. These are both out of stock at the moment, so be sure to snap them up if they’re in this year’s Black Friday sale.
If you’re looking to stock up on protein powders, Black Friday’s the best time of the year to do so. Last year, there was a huge 80 per cent off everything from Bulk Powders. Meanwhile, Nike was offering 25 per cent of everything with the code “SHINE2020”, meaning the react infinity run flyknit 2 running trainers (£144.95, Nike.com) were just £108.70. Earning a spot in our round-up of the best women’s running trainers, our reviewer said it was a “very comfortable, lightweight trainer that gives a highly cushioned, responsive and smooth ride”.
We also saw one of our favourite massage gun brands slashing its prices – the Theragun elite (£375, Therabody.com) was reduced to £300. Our reviewer praised its “five speeds, a long-lasting battery, excellent attachments and a quiet motor, all of which add up to make it a luxury pick”.
Where can I find the best Black Friday 2021 deals?
At IndyBest, we’ll be rounding up the best deals and discounts throughout the run-up to Black Friday and Cyber Monday, so be sure to bookmark this page so you’re always in the know.
For all the information on the best discounts across participating retailers, read our guide to the Black Friday sale, and what to expect from the 2021 sale weekend.
For the latest discounts on sportswear, clothing and more, try the links below:
Read more on Black Friday 2021
How to get the best Black Friday deals this year – when the sale starts and how to prepare
Best Black Friday tech deals – whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best offers here
Best Black Friday home appliances deals – now’s the time to upgrade your vacuum cleaner or coffee machine
Best Black Friday gaming deals – Xbox or Playstation? Here’s our expert guide to discounts on consoles, controllers and games
Best Black Friday beauty deals – stock up on your favourites across make-up, skincare, haircare and fragrance
Best Black Friday laptop deals – there are hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday TV deals – update your at-home cinema experience without paying full price
Best Black Friday fashion deals – whether it’s a pair of boots or a coat, treat yourself to some wardrobe essentials
Best Black Friday kids’ toys deals – get your Christmas shopping done and dusted with offers from Disney, Lego, Playmobil and more
Best alcohol Black Friday deals – whether you’re a fan of gin, vodka, tequila, beer or wine, you’ll be able to bag a bargain
Best Black Friday Nintendo Switch deals – whether it’s the OLED, lite or original you’re after, level up with these discounts
Best Black Friday mattress deals – rest easy with big discounts on brands such as Emma, Eve Sleep and Simba
Best Black Friday Aldi deals – the budget supermarket is expected to slash prices on big-ticket items like the Nintendo Switch
Best Amazon Black Friday deals – our pick of the best bargains from the millions out there
Best Apple Black Friday deals – discover rare offers on the brand’s bestsellers, from AirPods to iPhones
Best Argos Black Friday deals – find discounts on everything from kids to homeware, fitness and DIY
Best Boots Black Friday deals – there’s no better time to save on beauty, skincare, electric toothbrushes and more
Best Currys Black Friday deals – for everything from TVs and laptops to kettles and coffee machines
Best Black Friday Dyson deals – bag a bargain on the brand’s corded, cordless and handheld vacuum cleaners
Best John Lewis & Partners Black Friday deals – the high street stalwart will have great prices on fashion, beauty, tech, kids and homeware