Well, it’s not really a word, but it’s close-ish
Words are the building blocks of language, which is how we express our feelings and ideas. But what if we’re not really all that firm on our feelings and ideas? We need words with a little give in them, some wiggle room, something that’s close to what we mean but not really a commitment. And that’s exactly the kind of word that David T. Jones selected as the most important (and popular) word in advertising.
David’s new Ad Land cartoon honors and celebrates the MVP word in advertising’s lexicon, but we’re not going to give it away in this intro. You’re going to have jump for it. Trust us, it’s worth it.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.