CEO offers to buy Limbaugh ads: ‘We are in the business of selling affairs, and our audience is absolutely his audience’

As the fallout surrounding Rush Limbaugh's comments about Georgetown law student Sandra Fluke continues unabated—with as many as 48 local and national advertisers pulling out of his radio show according to the Atlantic Wire—the controversial "dating" website, which encourages affairs, has offered to buy all excess inventory from the marketers who've abandoned Limbaugh.

Noel Biderman, Ashley Madison's chief executive, told Yahoo News that the company—which he says spends more than $22 million on advertising per year—had tried to buy air time from Limbaugh in 2009, but was rejected.

"We have not yet heard back regarding our offer to place our ads on all open spots," Biderman said. "We do not believe Mr. Limbaugh should be penalized for expressing his opinion. Rush has always been a controversial figure and we have always been a controversial service, so we can relate."

Rachel Nelson, a spokeswoman for Premiere Radio Networks, which syndicates Limbaugh's show, declined to comment on the offer.

The Ashley Madison site, whose motto is "Life is short. Have an affair," is a frequent advertiser on Howard Stern's satellite radio show.

But Biderman said Limbaugh's audience—despite its conservative leanings—is a natural fit for the site. "We are in the business of selling affairs, and our audience is absolutely his audience," he said.

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