Finding true love in politics: Crowdpac website aims to be Match.com for campaigns and donors

Power Players

Power Players

It’s at once a Kickstarter for politics and a Match.com for web-savvy politicos.

A novel new website dubbed Crowdpac is out to empower more average Americans to lend support to election campaigns nationwide in an era when big donors dominate.

“The idea of Crowdpac is to make it really easy for everyone to get involved in politics,” Crowdpac’s British co-founder and CEO Steve Hilton told “Power Players.”

Hilton, a former adviser to British Prime Minister David Cameron, has a reputation across the pond for his out-of-the-box strategies to try to provoke political change. Now living in the United States, he’s on a mission to make it easier for Americans to find like-minded candidates and give them some cash.

“People are concerned about the fact that typically it's the insiders, the big donors, the special interests,” Hilton said. “So you can search Crowdpac for the candidates that come closest to your position and that are running in tight races where your involvement can be effective.”

Relying on a heavy amount of data and complex algorithms, Crowdpac allows users to sort through all the candidates running in the 2014 midterm elections based on their positions on key issues, donor networks, and general competitiveness based on the latest public polls.

“Each candidate has a profile page where we gather together as much information that's objective and fact-based about the candidate that we can, present it to you in a really simple way so you can learn about them, and then if you want to support that candidate you can donate directly to them from our site,” Hilton explained.

Whether Crowdpac goes viral as a tool by which voters actually donate to candidates all across the country and not just their home districts is the key factor that will determine the site’s ultimate success or failure as a for-profit venture.

“We don't charge people to use the site but if you use Crowdpac to make a donation to a candidate then we take a small percentage of that, a little bit like the crowd-funding sites,” Hilton said.

Financial realities aside, Hilton speaks of Crowdpac’s future in terms of educating and mobilizing voters.

“If we're increasing political participation through people voting more, through getting more small donors contributing to campaigns, that would be a really great success for us,” Hilton said.

To see how the site for yourself, and for more of the interview, check out this episode of “Power Players.”

ABC News’ Alexandra Dukakis, Gary Westphalen, Nick Greiner, and Mark Banks contributed to this episode.