Still hurting over being unfriended on Facebook? If William Shatner can't make you feel better, maybe knowing the reason why you got the boot can give you peace of mind. A recent study by NM Incite reveals the most common reasons why users friend (and unfriend) people on the social network, and it could help you pinpoint where you went wrong along the way.
Receiving offensive comments and not knowing much about the other person are the top two motives for removing others on Facebook, followed by sales talk and depressing comments. And, even if people with thousands of friends make us wonder if they go on friend adding sprees sometimes, personal acquaintanceship is still the top reason why users add each other on the site. Knowing someone through mutual friends or through a business network comes next on the list.
The study also reveals that men and women generally have different activities on the site, with women using Facebook more as a creative outlet, a source of coupons and promos, and a way to give products or services positive feedback. Men, on the other hand, use the social network to connect with business contacts, to find a job, or to find a new romantic interest.
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