Today in TechGender stats show that women flock to e-readers, men to tablets
A new report from the Nielsen research group reveals an interesting gender gap in the way men and women adopt new gadgets. According to the report, 61% of e-reader owners are female, a statistic that's grown steadily from last year. On the other hand, only 43% of tablet owners are women, an interesting divide for two similar classes of device. Ownership of both devices by women appears to be on the rise, as women only accounted for 46% of e-readers and 39% of tablets in late 2010.
The study also revealed an unprecedented even 50/50 split between the genders when it comes to smartphones. While the devices were once the domain of early adopters (who tend to be men, given that technology is still a statistically male-dominated field), the even divide suggests that smartphones are no longer the frontier device they once were.
Publishers have reportedly been pleasantly surprised by sales of women's digital magazines on the Nook, a popular e-reader and rival to the Amazon Kindle. The numbers even eclipsed magazine sales rates on the iPad, which otherwise outstrips e-readers in terms of sales and popularity.
[via GigaOm]
More from Tecca:
