It's hard to believe that not too long ago, caller ID didn't exist. To know who was calling, you had to (god forbid) actually speak to the person. If that person happened to be someone you were trying to avoid, there was simply nothing you could do about it. But up until now, only landlines were capable of displaying the name of anonymous callers, with mobile phones requiring an address book entry to determine who was on the other end. A new feature from T-Mobile changes that, and displays the name, number, and city of the caller, even if you've never spoken to the person before.
It's called Name ID, and it brings mobile phones one step closer to rendering their landline counterparts completely obsolete. The feature is the work of Cequint, a mobile technology company which hopes to be able to offer the feature on all major carriers shortly, though T-Mobile was the first to officially embrace it.
Name ID carries a $4 monthly fee. However, if you happen to purchase one of a few select new phones from T-Mobile, you are given a 10-day free trial of the new feature. As the carrier's vice president enthusiastically put it, "Before Name ID for mobile phones, deciding whether or not to answer an unfamiliar call often left customers guessing. Now, Name ID allows T-Mobile customers to more easily determine which calls to answer."
-- By Mike Wehner, Tecca
More from Tecca: