Republican National Committee launches effort to grow the GOP

Republican National Committee Chairman Reince Priebus on Monday announced a new effort to study the 2012 election and use the findings to expand the GOP.

From Priebus' statement:

The Growth and Opportunity Project will recommend a plan to further ensure Republicans are victorious in 2013, 2014, 2016 and beyond. I've appointed a talented group of individuals to study eight key areas, and I look forward to working with these outstanding Republicans as they conduct rigorous analysis and engage in important conversations. The work of the Growth and Opportunity Project will be critical as we move forward as a Party and take our message to every American.

Five Republicans—committee members Henry Barbour, lobbyist and nephew of Mississippi Gov. Haley Barbour; Zori Fonalledas of Puerto Rico; Glen McCall of South Carolina; Sally Bradshaw, a Florida political strategist; and Ari Fleischer, former George W. Bush White House press secretary—have been tasked with reaching out to activists, donors, members and others to examine the election.

Areas of study will include messaging, fundraising, third-party groups, campaign mechanics, "demographic partners and allies," the presidential primaries, campaign finance and Democratic campaign tactics.