Romney most identified as Mormon, Perry as a Texan in study of one-word candidate reactions

Rachel Rose Hartman
The Ticket

What's the first word that comes to mind when you think of Mitt Romney?

"Mormon" was the answer that respondents most frequently offered in a new study conducted by the Pew Research Center for the Washington Post seeking to elicit a one-word characterization of the former Massachusetts governor.

Pew garnered similar one-word voter reactions to leading Republican presidential candidates Romney, Herman Cain, and Rick Perry.

In a branding victory worthy of his private-sector background, Cain, the former CEO of Godfather's Pizza, was most often connected with his 9-9-9 tax plan. And voters most frequently identified Texas Gov. Rick Perry with his home state.

The Pew survey also disclosed that many Americans were unable to supply one-word answers--possibly signaling a lack of knowledge or interest in the field.

And in bad news for the Perry campaign--which has suffered more than its share lately--the Texas governor elicited more negative responses than positive ones. The words "no," "idiot," "dislike," "crook," "Bush," "ass" and "scary" all made appearances on Perry's list.

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