Bob Rohrman Subaru sold to Zeigler Auto Group

LAFAYETTE, Ind. — Bob Rohrman Subaru in Lafayette and Fort Wayne have been purchased by the Zeigler Auto Group, according to a release published Tuesday.

The deal, which officially closed Monday, included one of the largest Subaru retailers in the country, located less than five minutes from Subaru of Indiana Automotive, the production plant of the Ascent, Crosstrek, Legacy and Outback models.

The dealerships have already been renamed online and a temporary Zeigler Auto Group sign covers the Bob Rohrman sign on the building.

"Zeigler is proud to expand our family of dealerships across the midwest with these Subaru store purchases in Lafayette and Fort Wayne, which were both top locations for us when considering a strategic expansion in Indiana," said Aaron J. Zeigler, president and owner of Zeigler Auto Group, in the release. "The Subaru brand also aligned with our core values of service and integrity, making this purchase a perfect fit with us after the success of our other two Subaru stores. We look forward to working with our new communities to make both of these stores outstanding across the board."

A graduate of Lafayette Jeff High School, Bob Rohrman started his auto sales career in 1955 in downtown Lafayette, and went on to build dealerships here, Chicago and in the Midwest. He's remembered for recognizable, endearing zany TV commercials. His first franchise sold Toyotas, according to his September 2020 obituary.

A community leader and philanthropist, Rohrman served in the U.S. Army during the Korean War. He died at the age of 87.

Zeigler Subaru of Lafayette is located at 1600 S. Creasy Lane on approximately 10.5 acres and in a 43,000-square-foot facility

This article originally appeared on Lafayette Journal & Courier: Bob Rohrman Subaru sold to Zeigler Auto Group