Boise baby-toy maker lays off workers, citing key partner’s ‘unexpected price increase’
A Boise company that sells toys to foster infant development has laid off some of its employees, citing “unforeseen technology challenges.”
Lovevery (pronounced love-every) sells subscription-based play kits for newborns and toddlers with products including a $120 music set and a $140 baby gym. The business was founded by Jessica Rolph and Roderick Morris in 2017. Rolph had founded an organic baby-food company, Happy Family, that was sold to a French food company for nearly a quarter billion dollars in 2013, the Idaho Statesman previously reported.
Rolph and Morris said in a statement emailed to the Statesman on Tuesday that Lovevery recently “encountered an unexpected price increase from a key technology partner.” They did not identify the partner.
“In thinking through how to fund these critical technology needs, we made the tough decision to implement organizational changes, reallocating our resources and eliminating certain positions,” the co-founders said. “While this moment is hard, more than ever we are committed to Lovevery’s mission of serving families throughout early childhood.”
The statement did not say how many positions had been eliminated or how many workers had lost jobs.
Rolph and Morris said the company’s customer base is growing, and that they look forward to increasing their team’s headcount next year, particularly in technology roles.
Lovevery’s office is in the Athlos building at 918 W. Idaho St.
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