Voodoo Brewing Co. is casting a wider spell on Idaho.
After launching a pub last fall in Southwest Boise, the Pennsylvania-based brewery will open in Meridian next.
The state’s second Voodoo Brewing restaurant and bar is on track to debut in the middle of March. Bringing colorful branding and skull imagery, it will be at 713 N. Main St. in the Old Town Lofts apartment building. Voodoo’s spot will be about 3,500 square feet with a 600-square-foot patio.
Both Voodoo Brewing locations in the Gem State are locally owned and operated. Idaho natives Joel and Alicia Piccione are the Meridian franchisees.
“Voodoo Meridian is thrilled to become an active member of the Treasure Valley,” it posted on Facebook, “and will be a flashy addition to downtown Meridian, and its surrounding communities. Along with Voodoo’s world-renowned artisan beer and elevated pub fare, Voodoo Meridian patrons will enjoy the eclectic pub atmosphere that Voodoo fans have grown to love at other Voodoo Brewing Co. locations across the country.”
Burgers and brews
Voodoo in Meridian will feature 18 taps with Voodoo beers and guest handles. Like the Boise location, Voodoo’s beers won’t be brewed locally; they’ll be shipped to Idaho.
If you’ve been to the Boise pub, you know what to expect from the Meridian menu: burgers, sandwiches, salads. But Voodoo Brewing does allow wiggle room to individual franchisees. “We will have some similarities,” Piccione said in an email, “but we will have our own personal spin on things!” For example, Voodoo in Meridian won’t sell mussels, like the Boise location does. But it will have the Voo-Dill Pickle pizza — “and the addition of some new exciting options,” Piccione added.
Headquartered in Meadford, Pennsylvania, Voodoo Brewing opened its first taproom in 2012. As of late, it’s exploding nationwide. So much that Voodoo Brewing franchises are sold out for the short term. “By the last count,” Voodoo Franchise Group posted online two months ago, “we have about 60 franchisees opening brewpubs at the current time.”
Despite being relatively new as an expanding chain stretching into the West, Voodoo is well-versed in marketing magic.
Its Good Vibes beer is a “totally righteous” West Coast IPA, it says — with “gnarly amounts” of hops to “produce bodacious dank tropical fruit notes.” Its 10-inch signature pizzas are “good to smash alone or tag team with your closest homie,” according to the menu.
Styx beer: Oh Mama
Voodoo offers lots of different beers, with canned styles available to go. Options range from Oh Mama lager, a collaboration with the rock band Styx, to a fruited, Belgian-style tripel called Voodoo Love Child. Not a beer drinker? “We are on the waiting list for a liquor license,” Piccione said, “but will be finding alternative cocktail options until we receive that.” The Boise pub serves specialty cocktails made with Voodoo’s hard seltzer.
Voodoo Brewing in Meridian hasn’t finalized hours yet, but Piccione said they probably will be 11 a.m. to 10 p.m. (kitchen closed at 9 p.m.) Tuesdays through Thursdays, 11 a.m. to 11 p.m. (kitchen closed at 10 p.m.) Fridays and Saturdays, and 11 a.m. to 8 p.m. Sundays.
Customers should expect the food menu to grow over time, she added.
“To ensure we are delivering a quality product that our customers expect, we are going to open with a bit more of a concise menu,” Piccione said, “and will look to expand as we become established.”