Bought by You: The 25 Most Purchased Fashion Items of September

·4 min read

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it's worth adding to your wardrobe, we've probably written about it and included a handy hyperlink (or, as we like to say, "shopped it out"). Whether you're interested in upgrading your ankle boots, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it's time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 that Who What Wear readers (and, let's be honest, staffers) actually purchased over the past month along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect not only the best purchases we've made but also what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 25 most popular fashion items our readers purchased in September, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.

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Shirts & Tops

Free People Fuji Off the Shoulder Thermal Top ($68)

This surprise top seller is both stylish and comfortable thanks to the thermal material.

Thread & Supply Shirt Jacket ($49)

Shackets for fall are the new florals for spring.

Open Edit Polo Sweater ($59)

This polo knit is pretty in baby blue, too.

1.State Ribbed Balloon Sleeve Cotton Blend Sweater ($69)

Balloon sleeves are back, baby.

Coats & Jackets

Treasure & Bond Collarless Knit Blazer ($89)

This elegant blazer is a seasonless wardrobe staple.

BB Dakota by Steve Madden Prep Cool Plaid Longline Blazer ($99)

Like playing with proportions and plaid? Then you're in good company with the dozens of readers who bought this fun blazer.

BlankNYC Lifechanger Faux Leather Moto Jacket ($98)

The name of this jacket says it all: life changing.

Zella Amazing Cozy Wrap Jacket ($89)

When a cozy activewear piece makes it to the top of this list, you know it's good.

H&M Long Coat ($70)

Wanted: this entire outfit.


Charles Henry Square Neck Tie Back Puff Long Sleeve Sweater Dress ($89)

The square neckline is super flattering, but the back of the dress is what makes this piece extra special.

BB Dakota by Steve Madden Tie Waist Long Sleeve Satin Shirt Dress ($89)

Tie waists are having a moment.

Open Edit High Slit Midi Sweater Dress ($69)

Another knit dress with a square neckline that is leveled up with a chic slit.

Jeans & Pants

Levi's High Waist Dad Jeans ($98)

Don't worry—mom jeans are still cool.

NYDJ Marilyn Straight Leg Jeans ($74)

This straight-leg style in a dark wash is super flattering.

Levi's Wedgie Icon Fit High Waist Straight Leg Jeans ($43)

These Levi's are repeat favorites for a reason.

Wit & Wisdom Ab-Solution Itty Bitty Bootcut Jeans ($68)

Readers and editors alike love a bootcut with the tiniest bit of flare.

Open Edit Faux Leather Trousers ($59)

We have a feeling faux-leather pants will officially become a winter staple this year.

Levi's '70s High Waist Flare Jeans ($59)

TBH, the '70s were a great decade for denim.

Levi's 501 High Waist Straight Leg Jeans ($69)

Do you air-dry your 501s, too?


New Balance 327 Classic Trainer Sneakers ($90)

We're nuts for these New Balance beauties with a pretty pink twist.

Franco Sarto Balin Platform Loafer ($89)

Adding these lug-sole loafers to our cart ASAP.

Caslon Miller Water Resistant Chelsea Boot ($100)

These Chelsea boots were a top seller during Nordstrom's Anniversary Sale and are still a hit at full price.

Nike Daybreak Sneaker ($90)

Sometimes, it's nice to go back to the basics.

Who What Wear Millie Flat ($99)

Effortlessly stylish and so comfortable.

Franco Sarto Newbocca Loafer ($99)

Take it from us: There is no such thing as too many pairs of loafers.

Next: French Girls Wear These 7 Things Each Fall, so We Tried Them

This article originally appeared on Who What Wear

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