Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We're not complaining. It's a pretty fun gig, and we'll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you're loving and buying. It helps us figure out what you want to learn more about and what you're into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we've decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what's really trending and worth adding to your cart at this very moment.
This week, we're taking a look at beauty products on Amazon. For those not in the know, Amazon is actually a great place to shop for highly-rated makeup products. It's so convenient and there's a lot of variety. Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don't see a new favorite on this list, we'd love to know. Send us a DM.
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Foundations and Concealers
Maybelline Instant Age Rewind Eraser ($8)
With over 75,000 ratings and 4.5 out of 5 stars, Maybelline's concealer is the top-rated one on Amazon. It's infused with Haloxyl, which has anti-aging properties and nourishes the under-eye area. The cushion tip makes it easy to blend and contour.
L'Oréal Age Perfect Radiant Serum Foundation ($12)
If you're looking for a foundation that's a little more lightweight, then this serum formula would be your best bet. It's formulated with hydrating ingredients, vitamin B3, and SPF to condition and protect the skin. Your face will feel hydrated all day long.
Coty Airspun Loose Face Powder (2 Pack) ($12)
Coty's face powder is a cult favorite and a best seller on Amazon. The translucent powder will minimize the appearance of fine lines and wrinkles, scars, bumps, and blemishes. You can use it as a foundation or setting powder.
Nyx Professional Makeup HD Photogenic Concealer Wand ($5)
This concealer has a great variety of shades—23 to be exact—so you can find your true match. Use it to contour, highlight, and correct dark circles and blemishes.
Maybelline Fit Me Matte + Poreless Liquid Foundation ($5)
Another best seller, Maybelline's liquid foundation blurs pores and leaves a matte finish. It's formulated for normal to oily skin types. Plus, it comes in a whopping 40 shades.
Nyx Professional Makeup Butter Gloss ($4)
Treat your lips to this glossy color that goes on so smoothly but doesn't leave a sticky mess. The coverage is sheer to medium, so you can layer it on, depending on how much saturation you want.
Maybelline SuperStay Matte Ink Liquid Lipstick ($8)
There's something about a matte lip that looks so sophisticated and chic. This liquid lipstick has amazing staying power––it will stay put for 16 hours.
Revlon ColorStay Overtime Lipcolor ($7)
On one end of this lipstick, you get intense, vibrant color. On the other end is a conditioning, glossy topcoat that's infused with vitamin E and chamomile extract. It lasts for 16 hours, and you can continuously apply the topcoat as a refresher throughout the day.
L'Oréal Colour Riche Lipcolor ($5)
This is just a classic lipstick tube, hands down. But it's definitely not boring or ordinary.The color is so rich, and it's formulated with ingredients such as omega-3, vitamin E, and argan oil to soften the lips.
Essence Lash Princess False Lash Effect Mascara ($5)
On Amazon's list of makeup best sellers, this mascara is number one. The reviews are crazy: over 160,000 ratings and 4.5 out of 5 stars. It pumps your lashes up with incredible volume, and it won't flake or fade throughout the day.
Milani Soft & Sultry Eyeshadow Palette ($30)
You've got everything you need here for any kind of eye makeup look. The palette has a mix of neutrals and metallics that you can mix and match and blend together. The possibilities are endless!
Nyx Professional Makeup Mechanical Eye Liner Pencil ($4)
The great thing about this pencil is that it's mechanical, so you don't need to worry about sharpening it. It has such an intense pigment that it's almost like you're using a liquid eyeliner.
Maybelline Sky High Mascara ($9)
You get pretty much everything with this mascara—it's lengthening and volumizing. The brush is amazing because it's designed to be flexible and reach your lashes from root to tip. The formula also contains bamboo extract.
Julep Eyeshadow Stick ($14)
An eye shadow stick is so great because it's just so easy to apply—no brush needed. This one has a sponge on one end, so you can easily blend and diffuse the color. It's also enriched with vitamins C and E.
Maybelline Hyper Easy Eyeliner ($7)
If you're intimidated by liquid eyeliner, you're going to want to start here. Maybelline's version glides on so smoothly and doesn't skip. The color stays on for up to 24 hours, so you don't have to worry about retouching or smudging.
L'Oréal Voluminous Original Mascara ($6)
You can say goodbye to clumping forever when you get this mascara in your hands. It's formulated specifically to resist clumping and thicken your lashes. In fact, you're supposed to see five times the amount of volume with this one.
Maybelline Total Temptation Brow Definer ($6)
With a teardrop tip, this pencil makes it easy to fill in your brows so they look natural and fuller. There's a spoolie brush at the end, so you can define and blend.
Bronzers and Blushes
Maybelline Fit Me Blush ($5)
Maybelline's Fit Me blush is a classic formula that's creamy and smooth. It's easy to build color to your specific preference with this one.
Physicians Formula Murumuru Butter Bronzer ($10)
For a natural and warm glow that doesn't look orange, this bronzer will be your go-to. It has soft-focus pigments and a little bit of shimmer to leave you looking glowy. The formula also has some good-for-the-skin ingredients such as murumuru butter, cupuaçu butter, and tucuma butter.
Maybelline Cheek Heat Gel-Cream Blush ($6)
Gel-cream blush formulas are really popular for that dewy, natural look. This affordable option has color that's completely buildable, and it glides onto your skin so easily. It comes in six different shades, from a rosy nude to a bold fuchsia.
This article originally appeared on Who What Wear
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