Bradenton-based restaurant chain expands in Manatee County with new planned location

It wasn’t so long ago that the Bradenton-based First Watch daytime restaurant chain had only three restaurants in Manatee County.

It could soon have six.

Paperwork has been filed with Manatee County Development Services for a First Watch restaurant in Parrish, a growth and development hot spot. It would be the first one in the county north of the Manatee River.

The restaurant is planned for Benderson Development’s Creekside Commons shopping center, 8740 U.S. 301 N., Parrish.

The work at First Watch’s proposed Parrish location would consist of new interior partitions, new commercial kitchen equipment and new interior finishes and furnishings, according to the building permit application.

First Watch to expand in Manatee County

Other First Watch restaurants in the Bradenton area include:

8306 Market St., in the Market Square Shopping Center, Lakewood Ranch, which opened in 2000. At the time, there were only 39 restaurants in the First Watch chain. There are now more than 500 in 29 states. The restaurant concept is majority owned by private-equity firm Advent International.

In 2021, First Watch restaurants christened the opening of its new corporate headquarters at 8725 Pendery Place, University Place, with an egg cracking ceremony. Bradenton Herald file photo by James A. Jones Jr/jajones1@bradenton.com
In 2021, First Watch restaurants christened the opening of its new corporate headquarters at 8725 Pendery Place, University Place, with an egg cracking ceremony. Bradenton Herald file photo by James A. Jones Jr/jajones1@bradenton.com

7118 Cortez Road W., which opened in the Shoppes of Paradise Bay shopping center in 2005.

4324 53rd Ave. E., which opened in the Lockwood Commons shopping center in 2016.

1520 Cortez Road W., which opened Dec. 11 in space formerly occupied by Panera Bread.

14475 State Road 70 E. in space formerly occupied by Nancy’s Bar-B-Q. The restaurant is expected to open this summer.

3/2/2019--First Watch CEO Chris Tomasso visited with wait staff member Anya Christianson at the 4324 53rd Ave. E. restaurant location in 2019. Bradenton Herald photo by James A. Jones Jr./jajones1@bradenton.com
3/2/2019--First Watch CEO Chris Tomasso visited with wait staff member Anya Christianson at the 4324 53rd Ave. E. restaurant location in 2019. Bradenton Herald photo by James A. Jones Jr./jajones1@bradenton.com

Filling a need in Parrish

A long-time complaint by Parrish residents is the shortage of retail shopping and sit-down restaurants in their fast-growing community.

In 2019, the Mellgren Planning Group conducted a visioning session with Parrish residents, asking what they wanted for their community.

High on the list was more retail shopping and dining options.

The survey found that there was “tremendous leakage of most retail,” meaning that residents have few shopping opportunities in the village and spend their money elsewhere.

Home Goods opened 8 a.m. Thursday, April 13, 2023, in Parrish’s Creekside Commons shopping center. Home Goods is the second anchor to open there, with Lowe’s being the first. Benderson Development photo
Home Goods opened 8 a.m. Thursday, April 13, 2023, in Parrish’s Creekside Commons shopping center. Home Goods is the second anchor to open there, with Lowe’s being the first. Benderson Development photo

The Creekside Commons shopping center is helping satisfy some of that demand.

In addition to anchors Lowes Home Improvement Center, HomeGoods, Aldi grocery and Marshalls, which have all opened, several restaurants are planned in Creekside Commons.

Among them: Outback Steakhouse, Osaka Sushi & Grill, Kelly’s Roast Beef, Ore and Iron Raw Bar and Grill, Ono Poke, 3Natives Acai & Juicery and Good Liquid Brewing Company.

A new First Watch restaurant is planned in Parrish, according to Manatee County records. The Brooklyn Breakfast Sandwich is pictured in this provided photo. Courtesy of First Watch
A new First Watch restaurant is planned in Parrish, according to Manatee County records. The Brooklyn Breakfast Sandwich is pictured in this provided photo. Courtesy of First Watch