These are the brands stepping up to help fight coronavirus

·7 min read
Photo credit: Kilito Chan - Getty Images
Photo credit: Kilito Chan - Getty Images

From Cosmopolitan

With non-stop depressing news flooding our feeds, it's hard to feel optimistic about the COVID-19 pandemic. But let's not forget that, behind the scenes, there are people working incredibly hard in the battle against coronavirus.

Alongside our heroic NHS staff, our diligent key workers, and individuals doing their bit for the vulnerable people in their community, some of our well-loved companies are harnessing their resources to do what they can to fight off this awful disease.

We'll be bringing you updates from all your fave brands as and when the good stuff unfolds; expect a collection of good deeds, positive updates and reasons to be cheerful. And if you're out for all the good news you can get, check out Cosmopolitan's Good News, Gathered, a daily series sharing all the uplifting updates you might have missed.

Beauty companies making extra hand sanitiser

Designer parent company LVMH used its Dior, Givenchy, and Guerlain factories to manufacture extra hand sanitiser to meet France’s increased demand. According to the Financial Times, they’re now on track to supply French hospitals with 12 tonnes of the stuff.

In the UK, brands like Oskia and Previse have quickly followed suit, using their own lab facilities to inject the UK with another place to purchase sanitiser. Pai Skincare has also created a sanitiser called Action Spirit, which will be given to neighbouring schools, nurseries and charities, before going on sale to UK customers. And, when these go to market, Pai will commit to a ‘buy one, give one’ approach’, continuing donations to the most vulnerable in the community.

Mercedes F1 building breathing aids

Formula One racing team Mercedes set its experts to good use recently, working with University College London engineers and UCLH clinicians to build a device that supplies oxygen to the lungs without the requirement of a ventilator (which are in short supply).

The devices, known as Continuous Positive Airway Pressure (CPAP) devices have been used by China and Italy to help coronavirus patients, but there is a lack of them available to the NHS in the UK. So far, 40 of Mercedes' CPAP devices have been deployed to London hospitals as a trial, and if it's deemed successful, up to 1,000 more machines can be produced every day. No time wasted!

NHS hand cream donations

Caring skincare brand Nursem has pledged to donate an extra 10,000 hand creams to the NHS frontline of healthcare workers braving the virus every day. Oskia, L'Occitane, and Molton Brown will also be donating creams to the cause.

Photo credit: Nursem
Photo credit: Nursem

Free soap from Molton Brown

Speaking of Molton Brown - Beauty Banks will see soap donations in the coming weeks. And, what’s more, Molton Brown will be giving away free soap online to help flatten the COVID-19 curve.

Kayla Itsines' app Sweat donates $100,000 to COVID relief

Fitness guru Kayla Itsines is famous for her BBG guide, and thanks to her recent partnership with the COVID-19 Solidarity Response Fund, she's using her platform for good. Kayla's Sweat app today announced a company donation of $100,000 to the relief fund, as well as an offer to encourage its users to donate, too. Sweat is offering free access to the app for one month, and encourages users during the sign-up process to donate $5 (a little over £4) to the fund. And really, this one is a double whammy: helping people to maintain good physical health and a conscience.

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£1.6m aid fund donated by Estée Lauder

Estée Lauder has been busily gifting monetary aid to the cause of fighting COVID-19, giving over £1.6 million to Doctors Without Borders/ Médecins Sans Frontières, plus a further grant to an NYC-based response fund.

New respirators from Dyson

First, game-changing hair dryers, then incredible hair-saving straighteners, and now? Life-saving ventilators. The brand have answered a call to UK manufacturers with plans to manufacture 15,000 ‘CoVent’ machines in a matter of weeks.

LEON works to #FeedNHS

As one of many businesses that has been affected by the coronavirus lockdown, LEON hasn't been deterred from doing its bit for the crisis. The healthy fast-food chain has established a not-for-profit campaign called #FeedNHS that intends to raise vital funds and provide food to NHS workers on the frontline, as they work tirelessly to help COVID-19 patients.

Initially LEON is working with Imperial College Healthcare NHS Trust and University College London Hospitals NHS Foundation Trust to deliver 5,600 hot meals per day to critical care staff, across five of their major hospitals. But it's hoped that this might be the start of the restaurant industry utilising resources to roll it out countrywide.

In addition, LEON is also turning over 100% of profits from its restaurants to the NHS during the crisis, and is encouraging people to donate to the FeedNHS cause by visiting the website. There's no doubt about it: this is one restaurant chain that's determined to do what it can to help.

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Soap and Glory goodness

Soap and Glory will partner with The Hygiene Bank, an initiative which provides hygiene and personal care items to those facing hygiene poverty in the UK. The brand will be donating to the charity with every purchase from Boots until 5th May 2020.

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