This Brazilian Brand Is About to Become Every Fashion Girl’s Favorite
After months of bundling up underneath turtlenecks and puffer coats, the countdown to our spring and summer wardrobe is finally on. And just in time, Brazilian fashion brand Farm Rio is launching in the U.S.-bringing over a much-welcomed mix of vibrant colors, tropical prints, and breezy styles sure to take over every fashion girl's Instagram feed this season.
From rainbow striped co-ords to palm print pants and colorful crochet, the brand's summery designs embody the spirit and essence of Rio de Janeiro-exactly the kind of energy we're all trying to bring into our closets after a long winter.
Despite just making its U.S. debut now, Farm Rio is hardly a newcomer on the fashion scene. The label has been a mainstay in Brazil since its inception in 1997 when Kátia Barros and Marcello Bastos started it out of a marketplace in Rio de Janeiro. Since then, it's become known and loved for its vibrant and colorful designs.
The pieces come at an accessible price point too-with most ranging from $50 to $250. For its foray into the states, the Brazilian brand will be available to shop online at Shopbop, Anthropologie, and Farm Rio's site. Next month, its first U.S. flagship store is slated to open on April 25 at 113 Prince Street in SoHo. The New York store will reportedly be followed by locations in Miami and Los Angeles later this year.
But for those itching to get a head-start on their spring/summer (and vacation) wardrobe before everybody else, Farm Rio's latest collection is already available to shop online now. Here's to a colorful summer.
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