The perfect thong didn't exist -- until now. Hannah Richtman, the owner of The Break, a New York-based vintage store, invented Gush to provide the perfect little black thong after years of not finding exactly what she needed.
In her viral TikTok video sharing the upcoming intimates brand's origin story, the uber-cool small business owner confessed to exclusively wearing thongs, even to sleep, so her credentials check out. After developing and crafting the itty-bitty garment for two years, Gush's thong is expertly designed to mimic the highly-coveted dramatic '90s high waist. It's low-cut shape stays firmly in place with pinching the skin for an ultra-comfy fit. Better yet, each pair of underwear is made from an opaque stretchy, sustainable techno-fabric that also wicks away moisture.
Available in sizes extra-small to extra-large, Gush launches on October 6 and has a waitlist of over 2,000 eager potential customers. Sign up on the brand's website.