'Bring it on': Elon Musk accepts Ford's challenge for a Cybertruck tug-of-war rematch

Ford was quick to fight back.

"We've always focused on serving our truck customers regardless of what others say or do," a Ford representative told Business Insider.

Madra's tweet appears to be the first time since the Tesla reveal that a Ford executive has publicly discussed the Cybertruck. Musk responded to the Ford executive's challenge on Monday afternoon: "Bring it on," he said.

For its part, Ford has big plans for its own electric-truck fleet.

Earlier this year, Ford showed off an electric F-150 prototype that handily towed 1 million pounds of train cars for 1,000 feet. (For context, a properly configured Ford F-150 pickup truck can tow 13,200 pounds.)

It's not clear whether Tesla will take Madra up on the offer of a test, which could be the first of its kind for the nascent electric-vehicle industry — and certainly a treat for automotive fans.

• More on Tesla's new Cybertruck:

• People have been ridiculing Tesla's new Cybertruck for its unusual design — but some big names in Silicon Valley say they love the pickup

• Tesla surges after Elon Musk says more than 200,000 people have ordered the controversial new Cybertruck

• People are saying the 'cybergirl' who introduced Elon Musk at Tesla's Cybertruck unveiling was girlfriend Grimes — here's the evidence

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