British airline Virgin Atlantic is ending its Austin-London route in January. Here's why.
Virgin Atlantic announced Friday morning it will suspend its route between Austin-Bergstrom International Airport and London Heathrow early next year.
In a press release, the British airline explained the reasoning for shutting down the route, which was operated for less than two years, as a "persistent softening in corporate demand, specifically the tech sector."
The last service between the cities will be on Jan. 7, 2024. The airline will contact affected customers due to fly after this date with alternative options, which include offering a full refund, according to the release.
“We’ve adored flying our customers to Austin and experiencing this wonderful city of music and culture, but demand in the Tech sector is not set to improve in the near term, with corporate demand at 70% of 2019 levels,” said Juha Jarvinen, chief commercial officer for Virgin Atlantic. “Therefore, sadly we made the tough decision to withdraw services.”
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This article originally appeared on Austin American-Statesman: British airline Virgin Atlantic will end Austin-London route in 2024
