Brooke Shields tapes banana to her face; more stars, brands copy Art Basel duct-taped banana

The headline-making duct-taped banana art isn't going away anytime soon: Celebrities and brands are now taking part in the fun.

The a-peeling piece of art was created by Italian artist Maurizio Cattelan and was on display (and for sale) at Art Basel in Miami.

The price tag? A whopping $120,000.

Days later, the viral banana made headlines again after a man ate it.

Video footage showed artist David Datuna approaching the exhibit, as others had done to take photos. He peeled the banana off the wall, announced that he was participating in "performance art" and dubbed himself a "hungry artist."

Now, celebrities are taking to social media to mimic the piece of art, including Brooke Shields, who taped a banana to her face.

"An expensive selfie," the actress, 54, captioned the image.

Kelly Ripa and Ryan Seacrest are also taking advantage of the viral artwork by auctioning off their own version: a duct-taped bagel.

"The bids for 'Art Bagel' are pouring in! The proceeds go to @ryanfoundation!" they captioned an image shared to the "Live with Kelly and Ryan" Instagram. "Comment below with real bids and we’ll DM the highest bidder!"

Gayle King also shared on Instagram that her crew was taking part in mocking the banana.

"Love the crew @cbsthismorning they have many talents.. including art connoisseurs.. plz note the banana above Mr. Mullen’s head," she captioned the image. "swipe left for the original inspiration which sold for ONE HUNDRED & TWENTY THOUSAND dollars yet no word yet if CBS version is for sale ... any takers ???"

Brands are also using the viral opportunity to promote their own products.

Popeyes shared a version of the work with their chicken sandwich.

Sparkling water brand Perrier also shared their own version.

"Would you rather a $120,000 banana 🍌 or a priceless PERRIER®?" they captioned the image of a Perrier bottle taped to a wall.

This isn't the first time Cattelan made a viral piece of art.

He is the same artist behind the 18-karat solid gold working toilet art work titled "America," which made headlines in January when burglars stole it from its exhibit in Britain's Blenheim Palace, the birthplace and ancestral home of Winston Churchill.

In 2016, the toilet was on display at New York's Guggenheim Museum, where it was reportedly used by 100,000 people.

Contributing: Hannah Yasharoff, Doug Stanglin

Bananas!: A duct-taped banana art work is selling for $120,000 at Art Basel in Miami

'It's very delicious': Man eats $120,000 duct-taped banana art

This article originally appeared on USA TODAY: Duct-tape banana at Art Basel has Brooke Shields, Popeyes copying