Brooklyn Company Upcycles Flour From Malted Barley

There's a growing trend in recycling called upcycling food.

Video Transcript

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- Celebrating Earth Day with some new information, a growing trend in recycling called upcycling food. It's a way of taking otherwise wasted food and creating something new and nutritious out of it.

A Brooklyn-based company, Rise, is doing it with a product called Super Flour. They create it by using malted barley often, thrown out after brewing beer. That's 12 times the fiber, two times the proteins, and 1/3 of the carbs. It's really, really delicious, and it's also sustainable.

- There are more than 400 upcycling products on the market, and soon they will be identified in stores with new labels. It certifies that products have a net positive impact on the environment, taking into account manufacturing and transportation.

- Wow.