New Brunswick landmark could be replaced with luxury high-rise

NEW BRUNSWICK – It's the look of the new New Brunswick.

The Liv, a 23-story apartment building, is proposed to be built at the site of the New Brunswick Elks Club at 40 Livingston Ave.

But The Elks will still have a home – a 6,840-square-foot space on the first floor of the building that will have a total of 407 apartments.

New Street Associates is scheduled to appear Nov. 13 before the city Planning Board for a hearing on the proposal that also includes 2,008 square feet of retail space on Morris Street.

An architectural rendering of the 23-story The Liv that is proposed to built at the site of the New Brunswick Elks Club on Livingston Avenue.
An architectural rendering of the 23-story The Liv that is proposed to built at the site of the New Brunswick Elks Club on Livingston Avenue.

The high-rise will contain a seven-level parking deck with 365 spaces. Plans also call for 110 bicycle spaces.

On the seventh floor will be a swimming pool, fitness center, a yoga room and a club room.

There will also be a rooftop deck and a club room penthouse

The plans call for a mix of market-rate apartments – 79 studios, 165 one-bedroom units, 54 one-bedroom units with a den, 89 two-bedroom units and 20 two-bedroom units with a den.

A message left Friday for a representative of the New Brunswick Elks Lodge has not yet been returned.

The New Brunswick Elk Lodge at 40 Livingston Ave.
The New Brunswick Elk Lodge at 40 Livingston Ave.

The Benevolent and Protective Order of Elks of the United States of America is a charitable organization that dates to 1868. Today members of the Elks Lodge invest in their communities through programs that help children grow up healthy and drug-free, meet the needs of today's veterans, and improve the quality of life, according to the national organization's website.

The site also contains the George Street Co-Op, a nonprofit natural foods store owned and run by its members. The store's general manager said the co-op will occupy 2,008 square feet of retail space on the first floor of the new building.

The applicant will be seeking variance relief to provide two 40-foot long by 8-foot wide on-street loading spaces when an off-street loading space is required for the building located in the C4/Downtown Development District Renewal Area Zoning district.

Email: srussell@gannettnj.com

Suzanne Russell is a breaking news reporter for MyCentralJersey.com covering crime, courts and other mayhem. To get unlimited access, please subscribe or activate your digital account today.

This article originally appeared on MyCentralJersey.com: New Brunswick NJ Elks Club could be replaced with luxury high-rise