BTS's Jimin is Dior's new global brand ambassador
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STORY: Meet the new face of Dior
Dior has named BTS's Jimin
as its global brand ambassador
South Koreans have become the world's
biggest spenders per capita on luxury goods
Source: Morgan Stanley
splashing out an average of $325 a year
European luxury houses have been keen
on tapping into the popularity of K-pop stars
particularly with younger shoppers
LVMH-owned Dior has also forged links
with K-pop star Jisoo of Blackpink
