Bud Light features Travis Kelce in new ad amid backlash over UC grad Dylan Mulvaney

Another University of Cincinnati alum has partnered with Bud Light.

Bud Light released a new ad featuring Kansas City Chiefs and former Cincinnati Bearcats tight end Travis Kelce Sunday. The commercial, which doesn't predominantly feature any women, comes amid Bud Light's conservative boycotts and plunging sales following a promotion with transgender TikTok star and UC College-Conservatory of Music alumna Dylan Mulvaney.

In the "Backyard Grunts with Travis Kelce" ad, the eight-time pro bowler and other men grunt and groan as they sit on lawn chairs at what appears to be a summer barbecue. Bud Light cans are featured in every shot, with some men popping tabs and taking sips of the beer.

Brendan Whitworth, the CEO of Bud Light's parent company Anheuser-Busch InBev (ABI), told "CBS Mornings" in June that the company plans to triple its investment in Bud Light this year ahead of the upcoming NFL season.

"Over the last month we've talked to over 100,000 consumers and their feedback is very clear," Whitworth stated. "The feedback is to reinforce what Bud Light has always meant to them, which is good times, goodwill, and easy enjoyment."

Last week, Mulvaney accused Bud Light of ghosting her after a beer promotion in March opened her up to a torrent of bullying and transphobia.

Mulvaney said she's been followed, faced public ridicule and has even been scared to leave her house. She said she was also waiting for Bud Light to reach out, but it never did.

This article originally appeared on Cincinnati Enquirer: Travis Kelce stars in Bud Light ad amid beer's Dylan Mulvaney backlash