Responding to continued rapid shifts toward digital news consumption, The Bulletin is announcing a change in print delivery frequency beginning March 5.
The Bulletin will cease home delivery on Saturdays but instead will provide subscribers with a full digital replica of the newspaper that day, filled with local news, advertising and features such as comics and puzzles. The new model means subscribers will get newspapers delivered to their home six days a week, with a digital newspaper available every day at norwichbulletin.com.
"For years now I've attempted to shy away from the view of publications such as The Bulletin as being labeled a newspaper. The reality is that as reader habits have evolved we've become a multi-media outlet in which a newspaper is one part of our strategy," Bulletin Executive Editor Will Richmond said. "While how we connect with readers has changed over the years, our core commitment remains the same regardless of the outlet, providing local news that is of the utmost importance to our readers. Our print newspapers, in addition to our digital site, mobile app, social media platforms, newsletters and more, will continue to remain an important part of reaching you, our readers, but as a publication, we see the need to adapt in response to subscriber and advertising trends."
The Saturday digital replica, or e-Edition, will have the same look and news as the printed newspaper. The digital format also has some additional features, such as the ability to clip and share articles with friends and family and adjust the text size.
In addition, subscribers of The Bulletin will now have access to the USA TODAY Network’s full suite of e-Editions across the country, as well as ad-free access to the USA TODAY Crossword puzzle. The Bulletin is part of the USA TODAY Network, and the change being announced today also is taking place at numerous other publications in the network.
All print subscribers of The Bulletin have full digital access, meaning they have the ability to read news updates throughout the day, subscriber-only stories and video and audio features, among other benefits. Subscribers also have 24/7 access to obituaries, legal notices and classifieds on our website.
News and sales staffing at The Bulletin will not change as a result of this. However, those staffs will be even better aligned toward digital news delivery.
Delivery times for the other days of the week will remain unchanged.
“We will continue to strategically evolve our business model, while making decisions that keep our loyal subscribers at the forefront,” Norwich sales leader Jim Coletti said. “Our newspapers are a vital part of the fabric of our community. Now, more than ever, it’s critical to support local news with subscriptions and advertising.”
Anyone with questions about the change can access their account at help.norwichbulletin.com or call customer service at 860-887-5582.
This article originally appeared on The Bulletin: The Bulletin announces change to Saturday print delivery