Burberry is partnering with Mythical Games to launch a non-fungible token (NFT) collection in their flagship title, Blankos Block Party.
Blankos Block Party is a multiplayer party game featuring digital vinyl toys known as Blankos that live on a blockchain, inherently providing players with proof of verified ownership and authenticity. Burberry is the first luxury brand to feature in Blankos Block Party.
Adorned with Burberry’s new TB Summer Monogram and inspired by the brand’s Animal Kingdom house code, the limited-edition, limited-quantity Burberry Blanko – a shark named Sharky B – is an NFT that can be purchased, upgraded, and sold within the Blankos Block Party marketplace.
As part of this collection, Burberry will launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes, which players can apply to any Blanko they own. Sharky B can also be trained to master an array of powers, including speed and agility, ensuring both the toy’s uniqueness and rarity.
"Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities. Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life," Rod Manley, Burberry Chief Marketing Officer shared.
This will be the first digital item to be released as part of Burberry’s B Series, a series of limited-edition product drops available on Burberry’s channels.
The limited-edition Burberry Blanko will be available for in-game purchase to all Blankos Block Party players worldwide on 11 August.