Burger King to ditch plastic toys from kids' meals in the UK

Brett Molina, USA TODAY
The Burger King logo is displayed on the exterior of a Burger King restaurant in California.

Burger King is saying goodbye to plastic toys in the United Kingdom.

The fast-food chain revealed on Twitter it was going to remove plastic toys from all Junior meals across the region to help protect the environment. 

Burger King restaurants in the U.K. are also participating in a Meltdown campaign where visitors are encouraged to bring in plastic toys for recycling and receive a free King Junior meal.

"We want to lead the way in making a change and reducing our environmental impact," reads a statement from Burger King U.K. on their website. "Removing single-use plastic toys is one way in which we can do this." Customers can show their toys at the counter between Sept. 19-30 to participate.

In a statement, Fernando Machado, Burger King's global chief marketing officer, said the move is part of a broader plan to move away from non bio-degradable plastic toys by 2025. "We are a global brand, and the UK market will be leading the way in making this first step towards change, which is part of our wider commitment on reducing plastics," he said.

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Follow Brett Molina on Twitter: @brettmolina23.

This article originally appeared on USA TODAY: Burger King dropping plastic toys in U.K. to help environment