Burger King offers Whopper deal after Wendy’s ‘dynamic-pricing’ backlash
(KTLA) – Burger King is letting customers know they can have it their way after competitor Wendy’s received backlash for plans to implement a “dynamic pricing model.”
“The only thing surging at Burger King is the flame,” the company posted on X, formerly Twitter. “We don’t believe in charging people more when they are hungry.”
Burger King customers can receive a free Whopper or Impossible Whopper with a $3 purchase until March 1 at participating U.S. locations. The offer is only available on the BK app or website.
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The new deal comes after Wendy’s CEO Kirk Tanner announced that the company will invest about $20 million into digital menus at all U.S. company-operated restaurants and begin testing dynamic pricing by 2025.
Dynamic pricing is described as “product pricing based on various external factors, including current market demand, the season, supply changes and price bounding,” according to Business.com.
Companies such as Target, Walmart, Amazon and Uber have implemented similar practices.
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However, after consumers expressed their disapproval of the plans on social media, Wendy’s is now clarifying the company’s future plans.
“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said in a statement to The Associated Press on Wednesday.
The company said that any features it decides to test in the future “would be designed to benefit our customers and restaurant crew members.”
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