Burger King will sell Whoppers at a throwback price of 37 cents this weekend

·1 min read
Burger King rebrand.Burger King
  • Burger King will sell Whoppers for their original price on Friday and Saturday.

  • Whoppers now cost around $6, depending on location.

  • The deal is limited to members of the loyalty program.

Burger King announced Thursday it will sell Whoppers for just 37 cents to celebrate the signature burger's 64th birthday.

On December 3 and 4, customers can buy a Whopper for the original price through Burger King's app or website. The deal is only available to members of the chain's rewards program, and the special price is limited to one per customer during the birthday bash. Prices vary by location, but a Whopper in Rochester, New York currently costs $6.19.

"In 1957, Burger King changed the game with the introduction of the Whopper sandwich," head of marketing communications Zahra Nurani said in a statement. Cofounder Jim McLamore introduced the menu item when he noticed that people liked to order large burgers, hence the Whopper. The chain now also sells the plant-based Impossible Whopper, launched in 2019.

Fast-food chains have promoted other deals and limited-time offers to entice customers to use their loyalty programs. They're important to chains' bottom lines as they incentivize return visits and give companies valuable customer data.

McDonald's just ran a similar promotion, selling Egg McMuffins for their original price of 63 cents on the item's 50th anniversary.

Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.

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