Burkes Outlet announces name change
Cleveland Mall patrons will notice a change in one of its long-running clothing and home apparel stores.
Bealls, Inc., which owns Burkes Outlet, has announced that the Burkes Outlet store on 2001 E. Dixon Blvd. has been renamed to Bealls.
According to a press release, the company is retiring the Burkes name and dropping the word Outlet at all 36 of its North Carolina stores to support its continued growth nationally.
There are no planned changes to staffing at the Shelby location which opened in February of 2006.
“We’re making this change to unify our brand so it's easier for our guests to find us across the country and because some people think the word 'outlet' implies seconds or excess merchandise,” said District Manager Frances Wright. “Our stores are stocked with first quality brand name apparel, home and beauty products for the family.”
Bealls, Inc. is a century-old retailer that has grown from its Florida roots to more than 600 stores in 23 states operating as Beall Florida, bealls, Home Centric and Rugged Earth Outfitters.
Burkes Outlet gift cards, credit cards and rewards points will be honored at Bealls locations.
Headquartered in Bradenton, Florida since 1915, Bealls Inc. is a privately held company that has been owned and operated by the Beall family for over 100 years.
For more information, contact the store at 704-482-7404. To learn more about Bealls, Inc., visit www.beallsinc.com.
This article originally appeared on The Shelby Star: Burkes Outlet announces name change
