Business newsmakers: Cruz named Brevard Public Schools marketing, outreach supervisor
Cruz named Brevard Public Schools marketing, outreach supervisor
Brevard Public Schools recently added Yvette Cruz to its Government and Community Relations Team.
Cruz joins the team as the marketing and outreach supervisor, following the retirement of Debra Foley, who held the position for nearly a decade.
Cruz brings more than 10 years of marketing and sales experience, including event planning, marketing, social media, advertising, branding and client relations.
She received a bachelor’s degree in business administration from Florida International University and a master’s degree in marketing from Southern New Hampshire University.
In her new role, Cruz will manage sponsorships and advertising for the district, as well as managing the Partners in Education Program. She also will assist with various marketing programs and campaigns for BPS, including several special events held throughout the school year.
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“I am beyond excited and honored to take this position to new heights, and serve the students, parents and staff of Brevard Public Schools,” Cruz said.
Cruz said she is a proud U.S. Air Force wife and mother of two. In her spare time, she loves baking and going on family adventures.
Wells Fargo adds Parker to Merritt Island financial adviser team
Irina Parker recently joined the Merritt Island branch of Wells Fargo Advisors.
She joins the firm after a successful 15-year career in finance, working with major broker-dealers, insurance brokers and private banks, including Morgan Stanley Wealth Management, Statewide Insurance Providers and Invest Private Bank of Moldova.
Parker is one of the more than 6,000 financial advisers who have joined Wells Fargo Advisors since 2009.
Parker’s work focuses on providing investment management and investment planning for families. She works with high-net-worth clients and business owners who run complex and successful businesses.
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Highly analytical and a strong communicator, Parker starts by understanding her client’s major financial needs, including the successes, challenges, risk tolerance and goals for the future. Then, leveraging her knowledge of the wealth-management landscape, she works to help her clients strategically identify and evaluate the investment options that are right for them.
“I am passionate about helping my clients achieve their dreams,” Parker said. “Today, I’m realizing one of my own, as I bring to life my vision for creating a true partnership team with my spouse, Clint Parker, also a senior financial adviser at Wells Fargo Advisors, to achieve higher relationship quality with our clients.”
Parker, who is fluent in five languages, earned her bachelor’s degree in business and administration from the U.S. accredited university IMI Nova, International Management Institute of Moldova.
Parker can be reached at 321-978 0112 or by email at Irina.parker@wellsfargo.com
Higgins to lead One Senior Place marketing, community outreach
Angelina Higgins will lead marketing and community outreach in Brevard County for One Senior Place in Viera and its affiliate, Senior Partner Care Services.
In her new role, the former assistant office manager will market One Senior Place and Senior Partner Care Services to businesses in Brevard's health care and senior industry sector.
In addition, she will seek to attract additional businesses to One Senior Place, a marketplace for senior resources at 8085 Spyglass Hill Road in Viera.
Higgins will act as the in-house liaison for digital sales and marketing efforts for both companies.
Senior Partner Care Services helps elderly clients continue to live safely and independently at home by providing them with a reliable and affordable source of high-quality non-medical in-home caregivers and care management services.
One Senior Place provides free seminars and information to the public, and is a marketplace for senior resources and services.
Don Kramer, owner and chief executive officer of One Senior Place, said Higgins provides “the perfect mix of experience and interpersonal skills to oversee the local marketing and community outreach function for both companies.”
"Angie has been an important part of our team since she arrived in Florida in 2017," Kramer said. "Her experience with both One Senior Place and our care services division make her the ideal person to promote the work we do to other senior-focused businesses on the Space Coast."
For more information on One Senior Place and Senior Partner Care Services, call 321-751-6771 or go to OneSeniorPlace.com
USSSA event raises money for law enforcement foundation
The Viera-based U.S. Specialty Sports Association has announced that one of its recent events raised nearly $45,000 for the Capital Area Law Enforcement Foundation.
CALEF provides rifle protection and other safety equipment for law enforcement, fire and emergency medical services personnel.
The seventh-annual Protect Our Protectors tournament in Baton Rouge, Louisiana, benefited the foundation. This year, there were more than 100 participating teams.
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This article originally appeared on Florida Today: Brevard Public Schools names Cruz its marketing, outreach supervisor
