In this roundup of new businesses, two brands new to El Paso-area shoppers are opening in Canutillo, while the Northeast continues to see growth in business, near Kenworthy Drive and the Patriot Freeway.

And fitness continues to be an important part of people's lives with the growth of fitness gyms. A new business in El Paso, however, is focusing on the equipment and equipping people with a set that speaks to their personal goals.

Here's a closer look at six new businesses around town.

Invicta watch company opened Friday

The Outlet Shoppes at El Paso, 7051 S. Desert Blvd. in Canutillo, is welcoming four new stores, including Invicta, which opened Friday next to Sunglass Hut and is new to the El Paso area.

Invicta Stores are a well-known, rising watch company that has many locations all over the United States, including Puerto Rico.

"It's always an honor and a pleasure to welcome new stores to our growing shopping center," said General Manager Carlos Rodriguez. "To have an abundance of such prestigious brands coming in a short period is exhilarating for The Outlet Shoppes but even more exciting for our community and shoppers."

The other shops coming are Cole Haan, Windsor and Vineyard Vines, which also is new to El Paso.

Windsor brings high-end women's fashions

Windsor is a women's fashion retailer that will be located between H&M and Columbia Sportswear. Opening date is May 11.

The store is known for clothing for the major milestones, from the first dance at prom to graduations, from weddings to business interviews. The store also carries shoes, handbags and accessories. Opening date is May 11.

"Whether you are looking for a dress for prom, an outfit for a girls’ night out, or just going to brunch with friends, we've got your perfect look," Catherine Seaton, vice president of marketing at Windsor, said in a news release. "Dressing up for special occasions and all of life's events is at the core of the Windsor brand, and we're excited to help women find that perfect look that makes them feel beautiful at our new boutique at The Outlet Shoppes at El Paso."

Windsor was founded in 1937 by the Zekaria family.

Vineyard Vines brings swimwear; Cole Haan offers footwear

Vineyard Vines offers clothing from performance gear and comfortable layers to beachy swimwear for both men and women. The store's opening date has not been announced.

Cole Haan is an American brand of women's and men's footwear and lifestyle accessories. The company has a 90-year heritage and is known for products with good craftsmanship.

Northeast El Paso welcomes Spec's

Spec's, a wine and spirits franchise, opened in Northeast El Paso about a month ago. The new store is next to a women's medical office and near the Albertsons. The address is 10640 Gateway Blvd. N., Unit A. There is also a new gas station in that area.

There are about five other Spec's locations in El Paso, predominantly on the East Side and West Side.

Crandall Fitness store opens on the East Side

Crandall Fitness, which has its first store in Las Cruces at 140 W. Picacho Ave. since fall 2020, has opened a second location, this time in El Paso. The store, which designs and sells fitness equipment, has opened across from Cielo Vista Mall at 6820 Gateway Blvd. E.

It is owned by Shaun Crandall, a Border Patrol agent who has used fitness equipment since he was a teenager, and his wife Lidia.

The couple said the equipment is their brand and they design and manufacture it. Half of their business is shipping outside of El Paso and Las Cruces, where they live.

"People can tell us their goals, whether it's to be a bodybuilder, keeping fit or trying to keep up with the grandkids, and we will put certain pieces together. We have everything ‒ the weights, the racks, etc. ‒ in the store," Lidia Crandall said.

They can also work with any budget, whether it's a homeowner, business or school, and space for equipment.

They also post heavily on social media, including how-to videos for their equipment at youtube.com/@crandallfitness.

More: Canutillo's Victoria's Steakhouse expands with far East El Paso location

María Cortés González may be reached at 915-546-6150, mcortes@elpasotimes.com and @EPTMaria on Twitter.

This article originally appeared on El Paso Times: New El Paso-area businesses include Invicta, Windsor, Crandall Fitness