You Can Buy A Box Of Reese's Puffs Designed By Travis Scott For $50
In the 1970s, Caitlyn Jenner appeared on a Wheaties box after winning the Olympic decathlon. Last year, Kylie Jenner tried cereal with milk for the very first time, shocking just about everyone. This year, her boyfriend Travis Scott has his face on a Reese's Puffs box. All this is to say that cereal is clearly very important to the extended Jenner family, and you can buy a box of Astroworld/Cactus Jack-themed cereal if you so choose.
Following an Instagram post by Travis, General Mills announced a limited-batch release of Reese's Puffs x Travis Scott collection cereal available to purchase June 25. The boxes come encased in an acrylic box and cost a cool $50. Don't go running to your grocery store just yet-they will only be sold on the rapper's website and are set to go live sometime Tuesday afternoon.
In case you can't get up close and personal with the box, here's what we're working with: Like the normal Reese's Puffs box, the cereal is floating in a Reese's Cup. This particular box, designed by Travis himself, who General Mills calls "one of Reese's Puffs biggest fans," has a Cactus Jack visual, lightening strikes, and cloud and star doodles. Plus, a nearly full-body photo of Travis holding a giant spoon.
There is one other way to see and taste the new cereal-if you find yourself at Paris Fashion Week June 25, you can attend a pop-up event for Travis' cereal collab. It is open to the public!
A post shared by flame (@travisscott) on Jun 21, 2019 at 3:57pm PDT
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