Update: 8/30/2019 12:36 p.m.
It's been about two weeks since the launch (and quick selling out) of the Cadbury Unity Bar in India but people are just now catching wind of its existence...and many are not thrilled.
Many online criticized Cadbury for seemingly attempting to profit off of the idea of diversity with the Unity Bar and reducing the anti-racism effort to a chocolate bar.
congratulations to cadbury for solving racism https://t.co/ndPsolKTKI
— Tejal Rao (@tejalrao) August 29, 2019
If only, at some point in the past 72 years, someone had thought to launch a four-in-one chocolate bar, all of India's religious, cultural, caste and linguistic issues would have gone away https://t.co/qOTaPZW8Hj
— Prashant Rao (@prashantrao) August 23, 2019
why are they all segregated by color then https://t.co/qvFeIW0fQc
— jonny sun (@jonnysun) August 29, 2019
This is as absurd as Kendall Jenner fighting police brutality with a Pepsi https://t.co/AQ0Yq9VG4n
— Imani Gandy🔥 (@AngryBlackLady) August 29, 2019
Delish did not immediately hear back from Cadbury's parent company Mondelēz International or Ogilvy, the advertising agency that helped create and market the bar.
Original post: 8/22/2019 11:32 a.m.
Cadbury recently released the “Unity Bar” in India for Independence Day on August 15 as a way to celebrate and shed a light on diversity. The bar is basically four different chocolate bars in one and moves in a gradient from dark chocolate to blended chocolate to milk chocolate to white. There’s no longer a need to buy various chocolate bars, not that I’d judge you for that.
It was made to represent “a rainbow of brown, a giant bouquet of mother tongues, a churring confluence of cultures,” according to Design Taxi.
“India is a diverse country, with people of different castes, creed, languages, regions, religions. Everyone living together, but not always with love,” Ogilvy India, who created the ad, wrote on its website. “Cadbury Dairy Milk, which is loved by everyone, wanted to send a powerful message of unity.”
Ads for the chocolate read “Sweet things happen, when we unite.”
Whoa!! Well done, Cadbury's (and Ogilvy), using a Kannada headline in the Mumbai edition, Telugu headline in the Delhi edition and a Marathi headline in the Bengaluru edition. Point made beautifully! Lovely idea that turns our usual Hindi-centric advertising on its head :) pic.twitter.com/XXXCdlcskG
— Karthik (@beastoftraal) August 15, 2019
Even if you live in India, you won't be able to grab one of the bars as they sold out pretty quickly, according to The Hill.
You Might Also Like