The owners of Cadbury have admitted plans to launch a plant-based version of the much-loved Dairy Milk chocolate bar.
As the rise in veganism continues, Mondelēz announced it’s still looking for a vegan option suitable for people with nut allergies.
The brand was meant to launch the new vegan chocolate bar in January to coincide with Veganuary.
The delay is down to the company looking to find a nut-less recipe of the vegan chocolate bar.
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The group, which is also responsible for bringing us Toblerone and Philadelphia cream cheese, started working on the new chocolate bar after public calls for a vegan version.
A spokesperson for Mondolēz said: “We're always listening to our consumers, so we can develop and provide people with a greater choice of products. This includes looking at a plant-based Cadbury Dairy Milk bar however, we have no immediate plans to launch a new product in market [sic].
"We are only interested in launching a new vegan product that retains the texture and taste that our consumers expect and love from Cadbury products.”
The vegan Dairy Milk bar has been in development for two years, the Daily Mail reported.
Dairy Milk bars have remained popular throughout their 115 year reign. The first bar was developed in Birmingham in 1905.
The bar’s purple branding and “glass half full” slogan became synonymous with Dairy Milk.
EU metric regulations meant that it had to drop the slogan in 2010.
Since then, it even removed all the branding for a limited edition run in collaboration with Age UK. The partnership was to raise awareness of loneliness among old people.
It came under fire recently for its four-in-one chocolate unity bar designed to promote diversity in India. It faced faced widespread backlash online with social media users mocking the chocolate giant for “solving racism”.
All the while, vegan and dairy-free people have been quietly calling for a vegan Dairy Milk bar.
With a four-fold rise in veganism, it’s unsurprising that the big corporations would want to get in on the act. Especially given that Galaxy launched its much-anticipated vegan chocolate bar in November 2019.
Although it hasn’t mastered the vegan Dairy Milk bar yet, Mondolēz is no stranger to bucking healthy-eating trends.
Last year it brought out a version of its much-loved bar with 30% less sugar.
We might not know when it’s going to happen, but we’re very excited for the possibility.