Nautica‘s newest collaboration draws attention to marine conservation.
The Authentic Brands Group-owned label is “diving in” for the second year with Warner Bros. Discovery Global Consumer Products on a limited-edition men’s wear Shark Week capsule. The Shark Week x Nautica collection will support Oceana, the largest international organization dedicated solely to ocean conservation. For the month of June, 50 percent of the purchase price of each capsule item sold on Nautica’s website will be donated to the ocean conservation organization, a longtime partner of the lifestyle brand.
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The collection aims to celebrate the synergies between Shark Week and Nautica—highlighting their ties to the water—with sustainably produced polos, tees, hoodies and swim shorts ranging from $26 to $60. The garments are made of 100 percent recycled polyester or a combination of cotton and recycled polyester and feature moisture-wicking properties as well as UV protection. The 23-piece collection is available on Nautica and Macy’s websites as well as in select Nautica and Macy’s stores.
On top of the collection, Nautica has worked with Oceana supporter and content creator Dylan Efron, known for his work on “Ready Player One”, to capture video content from his first shark dive. Efron interviewed marine ecologist and shark researcher Dr. Neil Hammerschlag, about the vital role sharks play in aquatic ecosystems.
A Nautica spokesperson told Sourcing Journal that the brand wanted to make sure this collection was able to support ocean conservation. Though Nautica works with Oceana year round—and has since 2009—it will donate a minimum of $10,000 to the organization with this collection.