New Campaign Seeks To Help Struggling St. Paul Restaurants

St. Paul is on a mission to support restaurants and breweries hit hard during the pandemic, Reg Chapman reports (2:05). WCCO 4 News At 6 - March 23, 2021

Video Transcript

- St. Paul is on a mission to support restaurants and breweries hit hard during the pandemic.

- Dine St. Paul is a new marketing campaign to show off the diverse selection of restaurants in the capital city while encouraging the public to support them. WCCO's Reg Chapman has more on how Dine St. Paul hopes to help get these struggling businesses on the road to recovery.

REG CHAPMAN: Since 1979, this mercado and restaurant have been a big part of the St. Paul community, but when COVID-19 hit, business almost came to a halt.

MILISSA SILVA: Yeah, we're more than 50% down in sales for sure.

REG CHAPMAN: Milissa Silva says she is one of the lucky ones.

MILISSA SILVA: If El Burrito did not start out having a mercado and a deli, I don't know that we'd be here.

REG CHAPMAN: Grateful to still be open, Silva knows how important it is to get people back inside and enjoying a meal. That's why she is signing on to take part in Dine St. Paul.

- Food is life.

REG CHAPMAN: The campaign is largely a digital effort encouraging support through dine in and dine out takeout and delivery. By registering at dinesaintpaul.com, you will get a weekly email with restaurant suggestions to be entered for a chance to win a daily restaurant gift card.

MILISSA SILVA: I love that they're doing this in a fun way, that the campaign is obviously to help businesses revitalize but also-- and bring in new customers, but also they make it fun and interactive for the customer.

REG CHAPMAN: These restaurants hope people take time to explore the local food scene.

NICOLLE GOODMAN: To go to your local restaurant, take a picture, put it on your social media #dinesaintpaul.

REG CHAPMAN: Director of planning and economic development Nicolle Goodman says using that hashtag can get you featured on Visit St. Paul's social media. It will take all of us to help rebuild the local economy, and the city of St. Paul knows local restaurants are a critical part of ensuring the city's ongoing vitality.

NICOLLE GOODMAN: Any kind of visit to a restaurant be it indoors if you're comfortable or carry out, and then just again, promoting that and supporting the local restaurants and the economy, absolutely.

REG CHAPMAN: In St. Paul, Reg Chapman, WCCO 4 News.

- The city of St. Paul Housing and Redevelopment Authority partnered with visit St. Paul to launch Dine St. Paul today. The campaign runs through spring.